Comparing Person-based Therapy and Cognitive Behavioural Therapy

Abstract This paper presents a comparison of two therapeutic concepts, person-centred approach and cognitive behavioural therapy in terms of the role of counsellor and client. It specifically describes the role of the client and counsellor and then compares them accordingly. The paper will also discuss the strengths and limitations of the two approaches in order to differentiate them better. Introduction Both person-centred therapy and cognitive behavioural therapy provide support and help to patients by addressing individual matters. Both practices share the common therapeutic goal of welfare improvement. The necessity of an integrated approach to person-centred therapy and cognitive behavioural therapy has called for numerous researches to investigate the roles of the different parties (Moon, 2006). In the comparison of the two therapeutic concepts in terms of the role of counsellor and client, there is a clear difference that is well defined in the subsequent discussions. In person-centred, the patient is the expert on himself and finds his or her own way, while in CBT the counsellor is the expert and leads the patient (Branaman, 2001). The approaches also have strengths and limitations that are discusses comprehensively. Therapeutic relationship The role of the client and the counsellor In terms of the therapeutic relationship, it is critical to make sure that the result of the therapy is effective and desirable. In relation to these two approaches of counselling, the therapeutic relationships are different from each another. In each approach, the therapist and the client have different roles to play in the processes. Therapeutic relationship in the cognitive behavioural therapy resembles that between a student and his or her teacher (Burkitt, 2008). The role of the counsellor is to provide therapeutic instructions and recommendations to the client who listens and then does exactly as they are told by the therapist. In this kind of relationship, the therapist uses directive structures in directing clients on the changes in behaviour. In this instance, the therapist acts as the point of focus since they impact much on the client’s cognitive and behavioural changes (Branaman, 2001). However, for the purposes of desirable and effective outcomes, collaboration is emphasised in the process of the therapy. The therapist employs Socratic dialogue, which is essential in supporting clients in tenets like the identification of assumptions, values and norms that have affected the emotional and psychological functionality. It involves a disciplined questioning or probing that can be used in the pursuing of thought in various directions and for several purposes, which include exploration of complex ideas (Timulak, 2005). The therapist in this approach questions the client to find out the reality of things, to open up matters together with problems, to reveal presumptions and beliefs and to find out what they know and what they do not know, as well as following out rational meanings of thought and managing the discussion (Burkitt, 2008). The technique is important in the relationship between the client and the therapist because it is disciplined, methodical and normally focuses on critical principles, matters and problems. In addition to this, the client is encouraged by the therapist to chang e these assumptions and identify an unconventional concept for the present and future living (Timulak, 2005). The therapist, in this instance, assists in the promotion of the adoption of remedial learning skills. The client, in this kind of association is always presented with new insights in relation to the matters they are experiencing and thus chooses the most effective and efficient ways of acquiring change. The cognitive behavioural therapy employs the methods that are aimed at individual counselling. It employs the Socratic Method that comprises of numerous questions to be responded to by the client. Counsellors employ various techniques of behaviour, emotion and cognition; different techniques are tailored to fit individual clients (Wetherell et al 2001). Nevertheless, the client is also given chance to ask the therapist some questions. The approach utilises the aspect of homework or coursework that encourages the patients to practice the skills acquired. Therefore, cognitive behavioural therapy’s major technique is the ABC one, which employs the Socratic concept. On the other hand, the therapeutic relationship in the person-centred therapy is very different from the cognitive behavioural therapy. Here, the relationship between the therapist and the client is critical because the therapy focuses on the client as they turn to be the point of focus of the therapy. As a result of this, the therapist has to make sure that there is maintenance of respect, empathy and honesty towards the client (Timulak, 2005). Communication is also important in this approach particularly between the counsellor and the client. The relationship should be equal since it important in enabling change in the client. The client centred therapy approach utilises the attitudes of the therapist as the main technique. The therapist’s attitude towards the patient determines the result of the whole process. The approach makes use of the aspects of listening and hearing and clarification of feelings and ideas (Timulak, 2005). This approach does not employ the methods that encompass directive aspects. In this therapy, there is nothing like questioning or probing, which are commonly seen or done in the cognitive behavioural therapy. Strengths of cognitive behavioural therapy Of all the known psychological therapies, cognitive behavioural therapy is the most clinically researched and examined and is generally considered as one of the most effective means of dealing with anxiety (Wetherell et al 2001). The approach is affordable and the overall procedure of treatment can last for as few as six sessions of one hour each for minor cases of anxiety, though normally in the area of 10-20 sessions. It has more appeal or attraction in the sense that it is exclusively natural and different from medication, there are no harms or side effects. The therapy is most commonly provided as a face-to-face remedy between the counsellor and patient but there is more evidence to demonstrate that its principles can be used in several other frameworks (Denscombe, 2007). For instance, interactive computerized cognitive behavioural therapy is on the rise, however, it can be given in groups or in the self-help books. These alternatives are very appealing to people that find the pr acticalities or ideas of frequent meetings with a counsellor not suiting them. CBT is an approach that is highly structured and involves the patient and the counsellor collaborating on the objectives of treatment that are specific, quantifiable, time-limited, attainable and actual or real. The patient is motivated to break down the behaviours, feelings and thoughts that confine them in an undesirable cycle and they get to learn strategies and skills that can be used in the daily life for the purposes of helping them cope better (Burkitt, 2008). Weaknesses of cognitive behavioural therapy There are some problems with cognitive behavioural therapy that make it undesirable and unsuitable for some individuals. The concept might not be effective for individuals with mental health problems that are more complex or for those that have difficulties in learning. The major focus of the concept is usually about the patient and their capacity to change their behaviours. Some individuals feel like this is a focus that is too narrow, and disregards too many significant matters such as family, histories of self and extensive emotional issues (Moon, 2006). There is no scope within the concept for individual examination and exploration of emotions, or even of looking at the challenging issues from different angles or perspectives. For these matters to be dealt with in a proper manner, a patient would have to turn to another method, probably along the lines of the psychodynamic counselling. In order to fully gain from the cognitive behavioural therapy, the client has to make sure that they give a substantial level of commitment and dedication as well as participation. Those who argue against the therapy claim that since it only deals with the present issues, and focuses on issues that are very specific, it does not adequately address the probable causes of the mental health problems like a child who is not happy (Furedi, 2004). Sceptics of the concept claim that just by an individual being told that their perceptions of the world do not correctly reflect the reality by the concept’s counsellor are not enough to change the cognition of a patient. A criticism that is more salient for some patients might be that the counsellor initially may accomplish something of a specialist role, in the sense that they offer expertise or experience that is problem solving in the cognitive psychology (Palmer, 2001). Some individuals might also feel that the counsellor can be playing a leading role in their probing and somehow commanding in terms of their suggestions. Patients who are okay with self-examination, who readily employ the scientific approach for the exploration of their personal therapy and who put confidence in the basic theoretical method of cognitive therapy, might find the concept an important one (Gillon, 2007). However, patients that appear to be less easy or contented with any of these, or even whos e suffering is of a more common interpersonal nature, to an extent that it cannot be in a position of easily being framed as an interplay or interaction between behaviours, thoughts and emotions within a particular environment might find this kind of therapy useful to them and their conditions. Cognitive behavioural therapy has always proved to be helpful to the people that suffer from serious conditions, such as depression, uneasiness, fear or obsessive compulsive and panic (Denscombe, 2007). Strengths of person-centred therapy The concept of the approach is that the patient is the best professional or expert on themselves and has the best position of helping themselves. Its strengths include the fact that the patient is the one guiding the experience whereas the therapist reflects on what the patient is doing or saying and can paraphrase the ideas together with practices (Giddens, 2001). The therapist does not judge the patient as being right or wrong. The objective of the person-centred therapy is improving the trust of the patient in themselves and their self-confidence. It also helps them in becoming more able to live in the period, and letting go of the emotions that are unproductive and negative, such as guilt regarding the past events that are difficult to change (Branaman, 2001). Weaknesses of person-centred therapy The fact that the approach is client-led is one of its biggest weaknesses since it is up to the patient to be in a position of processing information and making rational decisions for their personal well-being. In case the client is not capable of doing this as required by the concept, the cornerstone of a therapist not making judgments about the information provided or processed by the client can turn out to be counterproductive to the patient’s welfare (Robb et al, 2004). The approach requires creation of an extended and honest relationship with a counsellor (Bolton, 2001). The advocates of this therapy would claim that the counsellor could work faster, if that is their wish. However, if they are less than one hundred per cent committed to working via their issues, the required duration of the treatment can seriously exceed or surpass the money and time of the patient. Still the counsellors would cite that unlike cognitive behavioural therapy, the major focus of the treatment or approach is about ‘being in the period’ and the concerns of today, instead of upon long-ago past excavation (Branaman, 2001). Conclusion In the discussions above, it is apparent that these two therapies have different approaches to treating patients of the same and different problems. Both of them focus on the conscious mind, the current issues and problems that the patients might have. Both of them have a positive perception of the nature of human beings and perceive the person as not essentially being an outcome of their past experiences, but recognise that they are capable of determining their individual futures. Both approaches try to improve the welfare of patients by way of a collaborative therapeutic relationship, which allows and enhances health adaptation techniques in patients that are having psychological pain and distress in their lives. The biggest differences in the two approaches include the fact that the relationship between clients and therapists differ. The role of the counsellor in cognitive behavioural therapy is to provide therapeutic instructions and recommendations to the client who listens and then exactly does as they are told, while in the person-centred therapy, the relationship between the therapist and the client is critical because it on the client as they turn to be the point of focus. References Bolton, G. (2001). Reflective Practice: Writing and Professional Development. London: Sage. Giddens, A. (2001). Sociology (4th Ed). Cambridge: Polity (Classic Text). Gillon, E. (2007). Person-Centred Counselling Psychology. London: Sage. Branaman, A. (2001). Self and Society. Oxford: Blackwell. Burkitt, I. (2008). Social Selves: Theories of Self and Society. London: Sage. Denscombe, M. (2007). The Good Research Guide. (3rd Ed). Maidenhead: Open University Press. Furedi, F. (2004). Therapy culture. London: Routledge. Moon, J. A. (2006). Learning Journals. London: Routledge. Palmer, S. (ed.) (2001). Multicultural Counselling: A Reader. London: Sage. Robb, M. et al (eds) (2004). Communication, Relationships and Care; A Reader. London: Routledge Timulak R. (2005). Research in Psychotherapy and Counselling. London: Sage. Wetherell, M., Taylor, T., Yates, S. J. ( eds) (2001). Discourse Theory and Practice: A Reader. London: Sage.

Working for a Manager or a Leader

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Teenage Drivers Essay Example | Topics and Well Written Essays - 1500 words

Teenage Drivers - Essay Example Moreover driving under the influence of alcohol or other drugs multiplies the risks of car accidents for these teenagers. Backed up by several statistical evidences, facts, and medical researches, most of the people are of the view that children should be at least 18 years old to get a driving license. (Davis, 2005) However, many people also believe that the sweeping statement blaming all young drivers should not be made as there are only a portion of the total teenage drivers that cause the major chunk of accidents (Davis, 2005). Several people, including parents, prefer having their children be able to drive as soon as possible so as to lessen their burden of having to drive their children to schools and universities and after school events such as parties and movies. The statistics show that every year about 5500 to 6000 teenagers lose their lives in car crashes proving it to be the most common way for a teenager to lose his life (valdes-dapena, 2005). There are many factors contributing to this. Teenagers are most likely to take risks. These risks might be influenced by various sources including emotions and peer group pressure. Other stresses caused by their busy schedules, considering that a lot of teenagers in many parts of the world attend school and universities and work at the same time, also contribute to taking risks (Ipp, 1997). Moreover, the young high school or college going children, are often under the influence of alcohol and marijuana while driving. Put bluntly, beginner drivers simply lack the experience and ability required to carry out the simple looking yet complex tasks associated with everyday driving and hence controlling the vehicle at high speeds especially in response to hazards that might be done quite easily by an experienced driver, may become very difficult for young drivers. As the sun sets, adolescents behind wheels become even riskier (Ipp, 1997). The Medical Aspect Scientists at the NIH campus in Bethesda, Md., have found that the careless attitudes and rash emotions that influence teenagers' decisions are due to a crucial part of the human brain that remains undeveloped until the age of 25. This part of the brain is responsible for influencing better decision making and impulse control and is among the latest to build up (davis, 2005). This NIH research was led by Jay Giedd, chief of brain imaging in the child psychiatric unit at the National Institute of Mental Health. Jay Giedd, along with a team of professional researchers, analyzed 4000 brain scans from 2000 volunteers to record how brains develop as children grow up and mature. His analysis illustrated a very important point. An area of the brain, called the dorsal lateral prefrontal cortex, remains under developed until the age of 25 (Davis, 2005). This area helps a person to 'look further ahead' and make sound and mature decisions. Due to the slow process of this area's development, as the children's bodies grow physically, their hormones encourage more risk-taking and thrill-seeking. But as the hormones ignite the limbic system which is responsible for responding to pleasure, emotions run high. These emotions cause difficulty in making the intelligent judgments needed

Article Analysis V Essay Example | Topics and Well Written Essays - 1000 words

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Lakeland Wonders Essay Example | Topics and Well Written Essays - 750 words

Lakeland Wonders - Essay Example Lakeland wonders is a company run by CEO Cheryl Hailstrom. Cheryl is new at her job (she has been performing her position for six months) and has noticed that many changes need to be implemented in the company for overall improvement.However, the company has been resistant to change. Therefore, Hailstrom is attempting to find ways to resolve this issue.While working in marketing their new CEO Hailstrom was always known to be one step ahead of the rest which was a big factor in increasing the companies growth and financials. The company ability to implement and execute a planning & development strategy has allowed them growth from a small chain of stores to operating over 150 stores.The CEO Cheryl Hailstrom is relatively new to the company. She was brought in only six months ago when Walter Swenson IV wanted to retire, and none of his children showed interest in his business. Thus, she has become the first person not related to the family to hold this high position.Hailstrom's expansi ons ideas, however, do not seem to be successfully taking hold. She has tried several different proposal ideas in order to help the company, but the sales force has only been slowly increasing the calls it had been making without her, and her concept of a bonus plan was received indifferently from union officials. Hailstrom feels that the employees and management in the first are focused on doing things the old way, which means slow production, and not the new way she wants to do things, which focuses on fast production. Furthermore, customers have only shown interest recently in large chain stores, not specialty stores. When Hailstrom first came on board, she experienced several problems within the company. These included self-interest, mistrust, difference perception, and low tolerance. In order to handle the feelings of mistrust and self-interest, difference perception, and low tolerance she used several ideas to brainstorm with her company and her employees. Many of these concepts are reflected in the business strategies of Proctor and Gamble and have worked quite well for that company. She was able to resolve many of these issues by using communication, facilitation and support, negotiation, and sometimes resorting to threats and intimidation. Organizational Diagram: Operations Department: Marketing Overall project Goal: Leland wonders overseas expansion-mid market Major Task Sub-tasks Sub-tasks Sub-task duration As a leader in the toy industry Lakeland wonders marketing department should continue working toward maintaining their highly respectable reputation and work Quality products at an affordable price Continue to use magazines, televisions and internet Through-out company life cycle Expand increase marketing of their logo and brand name Advertise Safety of their products Through-out company Life cycle Operations Department: Procurement Overall project Goal: Leland wonders overseas expansion Major Task Sub-tasks Sub-tasks Sub-task duration Lakeland needs to implement three different external drives for change

Financial essay Example | Topics and Well Written Essays - 1500 words

Financial - Essay Example (Experian Plc. 2010) This company, in its history, has acquired numerous other corporations allowing it to expand its products and services. By 2009, Experian, Plc. declared in its annual report that its business now covers the provision of information, analytical tools and marketing services to organizations on a global scale which helps their clients manage risks, find and retain customers as well as automate decision-making. Experian, Plc. has a long history of mergers and acquisition. The main player in Experian’s development, however, was TRW. In 1996, TRW sold its Information System & Services Division to an investor group which in turn sold it to the British General Universal Store PLC (GUS PLC), which later merged the division with CCN. (Jentzsch 2007, p. 73) This conglomerate became what is now known as Experian and has an accumulated 240 million consumers in its file with a strategy guided by an aggressive acquisition around the world. (p. 73) Experian’s Information Solutions alone works with over 50,000 clients across industries including financial services, telecommunications, healthcare insurance, retail, catalog, automotive, manufacturing, leisure, utilities, property, e-commerce and government. (Plunkett 2006) As previously mentioned, Experian, Plc. follows an aggressive acquisition strategy around the world, successfully penetrating many European countries and as far as South Korea and South Africa. The latest of its overseas foray involved the acquisition of the full license to operate a credit bureau in India. This emphasis on merger activity is driven by the aim to gain competitive advantage by acquiring a wide range of services. According to Jenzsch, Experian has two other big rivals and that the competition is fierce with the high volume of credit reports needed by industries and consumers. (p. 74) All in all Experian’s range of merger activities reflect a vision which involved: The

Lifting the Veil- Prest V Petrodel Essay Example | Topics and Well Written Essays - 1750 words

Lifting the Veil- Prest V Petrodel - Essay Example Whenever a company is formed as a separate entity, it acquires the capacity and authority to have its own rights and duties (Gibson, 1988). It can be observed that once the company has been incorporated, it can then be viewed as a separate or independent person with legal rights and liabilities. The popular case of Salomon v Salomon& Co [1897] AC 22 (Hl) illustrates this point. Salomon was the sole owner of the organization and he decides to turn the business venture into a limited company having realised that it had great potential. Salomon got ?10  000 in debentures from the shareholders which were acquired through a bond of the company’s assets. Unfortunately, the deal did not materialise given that the company was later liquidated and the assets were sold and the shareholders were left out. The court upheld that the company was just like Salomon since it was treated just like an individual person. Essentially, it can be seen that the concept of corporate personality is m ainly concerned with maintaining the identity of a company through establishing what is known as corporate veil (Gibson, 1988). However, in certain instances, the court ignores the existence of the legal person in what is termed â€Å"piercing the corporate veil† (Cillers et al, 2004). ... Some people tend to use the aspect of corporate veil to suppress other people since it can also act as a shield to protect their properties. Whenever, a company is viewed as a separate entity, it ceases to belong to an individual but it can stand on its own. However, under certain circumstances, it can be seen that this status can be pierced by the court where necessary. The Supreme Court (12,June 2013) case of Prest (Appellant) v Petrodel Resources Limited & Others (Respondents) [2013] UKSC 34 On appeal from: [2012] EWCA Civ 1395, outlines the proceedings for financial remedies following a divorce between Michael and Yasmin Prest. The appellant argues that she should get remedies from the sale of companies belonging to the Petrodel Group which apparently were wholly owned and controlled by Michael Prest, her husband. The Supreme Court case outline also states that â€Å"Under Section 24(1)(a) of the Matrimonial Causes Act 1973 (â€Å"the 1973 Act†), the court may order that â€Å"a party to the marriage shall transfer to the other party†¦such property as may be so specified, being property to which the first-mentioned party is entitled, either in possession or reversion.† In the judgement of this case, it was unanimously agreed that appeal by Yasmin Prest was valid given that the seven disputed properties were â€Å"property to which the [husband] is entitled, either in possession or reversion† hence, they belonged to him. In this case, the respondents argued that the properties belonged to the company not the husband. However, in passing judgement, â€Å"the Court confirmed that there is a principle of English law which enables a court in very limited circumstances to pierce the corporate veil† such as the

Significance Of Admission To Adult Acute Psychiatric Wards Dissertation

Significance Of Admission To Adult Acute Psychiatric Wards - Dissertation Example In general, the admission of patients within the acute psychiatric ward can strongly influence the prescription of Benzodiazepines and Z-hypnotics; including its long-term use. To protect the health and socio-economic welfare of people from the adverse health consequences of the wrong use of both Benzodiazepines and Z-hypnotics, it is necessary to increase the existing knowledge and skills of healthcare professionals when prescribing and/or administrating these two (2) particular psychotic drugs. In relation to the misuse or wrong prescription of Benzodiazepines and Z-hypnotics within the acute psychiatric ward, this study will seek to identify the danger of prescribing both Benzodiazepines and Z-hypnotics during the pre-admission, admission, and post-admission process across the Acute Psychiatric Hospitals and among the general practitioners (GPs). The main research question is â€Å"Is Benzodiazepine and Z-hypnotic prescribing influenced by admission to acute psychiatric wards?† The following sub-research questions will be used as a guide throughout the completion of the literature review: As a general rule, both Benzodiazepine and Z-hypnotics should be used in small quantities for a time period of 5 days to 4 weeks (NHS West Essex, 2012, p. 4). However, there are cases wherein these drugs are being prescribed to the patients for long-term use. Because of the adverse health consequences of misusing both Benzodiazepines and Z-hypnotics, a lot of patients can be admitted or re-admitted to psychiatric wards.

Macro9C Essay Example | Topics and Well Written Essays - 1000 words

Macro9C - Essay Example Further, economists use different level for recognizing money (like M0, M1 etc.). And economists define a money multiplier to see the ratio of money supply and the actual monetary base in the economy. Now, the recent financial crisis has affected some parts of the definition of money especially as a store of value. The financial upturn has shown that most assets and asset classes previously believed to be the â€Å"safe† stores of value for money are in fact all driven by risk and can at some point in time not be â€Å"so safe†. For example, houses are one the largest stores of value but the global deterioration of property prices has made this option less valuable. Similarly, government bonds which were considered as the safest bets for store of value were actually no longer safe either as we see the example of Greece and their impending default of payment and/or restructuring of debt in Greece. Bank deposits were badly hit as storage of value with the bank-runs seen i n Northern Rock, UK and several other banks in the US. Currencies by nature of being subject to market demand and supply appreciate and depreciate with time and cannot be considered as safe stores of value either as was seen in the example of Asian financial crisis of the late 1990s. Secondly, the money multiplier, m, as explained by economists is supposed to be 1/R where R is the reserve requirement for banks. As seen during the financial crisis, this equation was not valid at all. Figure 1 below shows the variation of money multiplier from 1984 to present. We see that as soon as the financial crisis hit, even though there was little or no change in the reserve requirements, the money multiplier saw a huge drop to end up at less than 1.This means that while the government was creating supply of money, banks were reluctant to lend. Figure 1. M1 Money multiplier in the US – 1984 to March 2011 Source: Federal Reserve Bank of St. Louis Given the turnout of events as happened dur ing the financial crisis, there seems to be no readily identifiable group of assets that economists would consider as money. To be accepted as money by all, none of the assets satisfy all the criteria – bill of exchange, bonds, equities, deposits. Gold, silver and precious metal come close but as these are rare, and cannot really meet the demand for money, they cannot really be considered as money. Question 2 The structure of Federal reserve system is shown below in figure 1. Figure 1. Structure of Federal reserve system The components of the federal reserve system and their functions are described below: 1. Board of governors: they are appointed by the US president and confirmed by the US senate. The primary responsibility of the Board members is the formulation of monetary policy. The Board sets reserve requirements and shares the responsibility with the Reserve Banks for discount rate policy. 2. Federal Reserve banks: The 12 Federal Reserve banks operate under supervision of the board of governors. Each bank has 9 directors who appoint the bank presidents who form part of the Federal Open Market Comittee. The main role of the reserve banks is to influence the flow of money and credit in the economy. The Federal Reserve Banks hold, in their vaults, collateral for government agencies to secure public funds that are on deposit with private depository institutions. The Federal Rese

Understand the importance of early intrevention to support the Assignment

Understand the importance of early intrevention to support the speech,language and communication needs of children and young people - Assignment Example Early mediation means making a brief intercession to backing the child and their families. In the event that a child gets the right help early, they have a higher chance of tackling issues, communicating appropriately and making advancements in their lives (Guitar 2005, p. 293). If these problems are not recognized early on, then the child’s future development is at risk and they risk having problems in future. The early years are a period for kids advancement as their brains are yet forming and thus it is very important to recognize if the child has communication and language difficulties. A child’s speech, language and communication affects other areas of their lives and thus any challenges may hinder their development. They may find it hard to control their conduct and play with other kids which makes them feel detached and baffled. Language is connected to the advancement of proficiency (Guitar 2005, p. 292). Kids who have poor speech will find it hard to comprehend the connection in the middle of sounds and letter shapes so reading and writing could be postponed. Discovering approaches to help the youngster convey will help their self-esteem and help keep them from anti-social behavior practices. By cooperating as a group, multi-agencies can help a child to achieve their maximum capacity. These groups may incorporate speech and language specialist, instructive, therapist, physiotherapist, occupational advisor, Health visitors and pro educators for learning Support. They can get together and talk through what kind of help the kid, family and setting needs. It helps on the grounds that they can all set an objective or target together and concentrate on the primary issues (Guitar 2005, p. 294). In their gatherings they can examine who is going help the child and families and the when and wheres. This can give details to those working with the child of where to get help if more of it is required. Ensuring that each and every person included

Organizational Behavior And Communication Paper Essay Example for Free

Organizational Behavior And Communication Paper Essay Southwest Airlines Organizational Behavior Communication Paper Erica Sepulveda Communications for Accountants/Com 530 January 30, 2012 Southwest Airlines Organizational Behavior Communication Paper Airlines, such as Southwest Airlines, strive to provide the best customer service that they can offer to keep their customers happy. A prospective Southwest passenger may probably make their reservation by calling the customer service number, logging on to the company’s website, or booking at an airport with a Southwest Airlines agent. The employees that assist these prospective and actual passengers are considered the backbone of the company and do their best to represent Southwest in the finest way possible. One may question, what makes these employees happy? What kind of organization culture are they surrounded by on a daily basis? â€Å"A strong organizational culture provides stability to an organization† (Robbins Judge. , 2011, pg. 520). Culture of Southwest Airlines According to Southwest Airlines mission statement, â€Å"Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer† (Southwest Airlines, 2012). This definitely shows a positive sign that the majority of employees working for this corporation are happy. As an unemployed individual looking for employment, a position within Southwest is where they would want to be. It’s evident that this company values their employees and strives to keep them happy. Happy Employees = Happy Customers. Happy Customers keep Southwest flying† (Southwest Airline, 2012). Recently, Southwest Airlines was honored as one of the best companies to work for. â€Å"Southwest Airlines (NYSE: LUV)has been recognized as one of the top 50 Best Places to Work, a significant achievement, as nearly 150,000 companies are rated by their employees on Glassdoor† (PR Newswire, 2011). This p oint certainly proves that this organization’s espoused values align with its enacted values. Communication Roles within Southwest Airlines Company An organization’s culture plays a critical role in the way communication is done throughout the company. Southwest airlines, for example is a huge company with thousands of employees. One would guess that communication within this organization takes more of a virtual approach. However, just because they are a huge company, doesn’t mean that communication with others or the voices of management won’t be casual. As Kelleher, CEO of Southwest, said himself: â€Å"Theres a lot being said about the importance of communication, for instance. But it cant be rigid; it cant be formal. It has to proceed directly from the heart. It has to be spontaneous; it has to be between individuals seeing each other on the elevator† (Lee, 1994). This corresponds to the culture of the organization that Kelleher works very hard to maintain. As a CEO who values his employees, we see here that he’s not afraid to show how he is and how much he believes in making the environment a happy and comfortable one for his employees. Perceptions Within Southwest Airlines Let’s consider an employee of one of Southwest competitors wishing that they worked for this airline instead of their current employer. Hearing all the wonderful stories about working for this company and how happy everyone is leads this employee to think that he/she is working for the wrong company. The perception here is that an employee at Southwest is happier than an employee working for the competitor. Robbins ; Judge defines Perceptions as, â€Å"a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment† (Robbins ; Judge, 2011. g 168). Additionally, they mention that what we perceive may not be what the situation actually turns out to be. Reading information or listening to others rant about how wonderful the culture is within a company doesn’t necessarily mean its all good. While employees may be happier than miserable working for Southwest, I highly doubt that there aren’t challeng es that are faced at times in their positions. Research has shown that Southwest Airlines espoused values mirrors their enacted values. However, suppose it didn’t. What happens if the perceptions of their culture, communication and work environment is said to be â€Å"peachy†, however it really isn’t? Suppose employees were really unhappy and the mission statement of Southwest really wasn’t followed in the way they operate their organization. This leads to bad perceptions, along with potential employees ; customers assuming that this organization is voicing something that it’s not. This is an example of how misalignment between espoused values and enacted values would affect perceptions within Southwest Airlines organization. Conflict within Southwest Airlines Conflict is another important topic that should be considered in organizations like Southwest Airlines. â€Å"Conflict results from differences between group members differences in personality, perception, information, culture, and power or influence† (Beebe ; Masterson, 2009. , pg 152). Conflict is something that every company and individual deal with at some point in time. While some people may view conflicts as a bad thing, in actuality and depending on the situations involved, the conflict may be viewed as a great learning experience. Southwest Airlines view conflicts as a way to strengthen and build relationships (Gittel, 2003, Chapter 8). The individuals that are initially involved in the conflicts should first try to come to an agreement. It’s best to make sure that the conflict isn’t over a misunderstanding or something that’s not an issue. If an agreement or resolution can’t be agreed upon, it may be wise to get the other member of the team or group involved. â€Å"When conflicts arise at Southwest and are not resolved by the parties themselves, a conflict resolution process is used† (Gittel, 2003, Chapter 8). Getting others involved will likely help determine why there is a disagreement and somehow find the resolution that the parties couldn’t come to on their own. Southwest Airlines is one the most prosperous airlines in the US today. Many of the other Airlines try to use the methods that Southwest employs to keep their company, staff and employees in good standing. â€Å"The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit†.

Web2py Layout Features

Web2py Layout Features CHAPTER 5. DEVELOPMENT In the Web2py framework there are two objects that contribute in designing both static and dynamic web pages. The SQLFORM.factory object is used for developing static web pages and SQLFORM object for developing dynamic pages. The framework consists of three files, namely db.py which is created in the model, default.py created in the controller and default/index.html file for designing the web page in the view layer. When the function in the controller gets executed, the default/index.html file in the view is called which passes the variables into HTML. Since the view file is written in HTML, the python code is placed within {{ }}. The â€Å"layout.html† file represents the fundamental layout of all the applications designed in web2py. Screenshot of the files mentioned above in web2py interface: Screenshot 5.1. Files of Web2py To understand how the objects work I developed a static web page which takes name and chemical type of a chemical compound as user inputs and accepts the form if no errors are found. However, if the user does not enter any name the form sends a response to the user displaying â€Å"Form contains error† Each time a new user submits the form message â€Å"Form displayed for the first time† is displayed. Screenshot of the web page implemented: Screenshot 5.1. New page Code to implement static web page in the logical layer: def index(): form=SQLFORM.factory(Field(Name,requires=IS_NOT_EMPTY()), Field(Chemical_Type,requires=IS_NOT_EMPTY())).process() if form.accepted: session.flash=Form accepted redirect(URL(other,vars={Name:form.vars.Name})) elif form.errors: response.flash=Form contains errors else: response.flash=Form displayed for the first time return locals() Code to view the web page in the view layer: {{extend layout.html}} {{=form}} 5.2. Designing dynamic Cheminformatics Application To start with designing the web application in web2py framework, there are some built-in files that can be modified for designing purpose. These built-in files of web2py have facilitated easy designing of the web application. One of the main files is the ‘menu.py’ model file which can be customized based on the requirement of the user. By making some few changes in the above file, the following tags such as ‘Cheminformatics’, ‘Home’ and ‘Drug Database’ on the left-hand side of the page have been established. The table includes Compound_ID and row.id details of the chemical compound table created in the db.py file of model. Logic is implemented in the controller and connecting the web page to the server is implemented in the view. The web page retrieves results from the server based on the query of the user. Model Code – db.define_table (Compound_Details,Field(Compound_ID,string),Field(row.id,int)) Controller code- def index(): return dict() #search through search bar def search(): result= error=no result found x=request.body.read() result=Query_results(str(x)) if result!=: return result else: return error def Query_results(y): a= result= count1=0 my_query=(db.Compound_Details.Compound_ID.contains(y)) myset=db(my_query) rows = myset.select() for row in rows: result=str(row.Compound_ID) +t+ str(row.id) +n+ result count1=myset.count() if count1==0: return str(a) else: return result View code- {{extend layout.html}} placeholder=Search here autocomplete=off /> Search Function search_element() { //clear(); var text; text=document.getElementById("search_text").value; if(text=='') { alert("Enter some text to be searched!"); return; } â€Å"var xmlhttp; if (window.XMLHttpRequest) {// code for IE7+, Firefox, Chrome, Opera, Safari xmlhttp=new XMLHttpRequest(); } else {// code for IE6, IE5 xmlhttp=new ActiveXObject("Microsoft.XMLHTTP"); } xmlhttp.open("POST","{{=URL('search')}}",true); xmlhttp.setRequestHeader("Content- type","http://127.0.0.1:8000/search1/default/index?search_text="); xmlhttp.setRequestHeader("Content-length", text.length); xmlhttp.onreadystatechange=function() { if (xmlhttp.readyState==4 || xmlhttp.status==200) { var result=xmlhttp.responseText; if(result=='') { alert("no result found"); } else { var row=result.split("n");//row is the individual row for (i=0;i createDiv(row[i]); } } } } document.getElementById("search_text").value=''; xmlhttp.send(text); }† [14] Explanation of the code: The web2py framework provides the ability to the developer to view the creation of table in the sql.log file and input records into the database through the database administration file. Below is a snapshot of the implementation of the search page: Screenshot 5.2. Cheminformatics App page Three functions are declared in the controller section which includes the logic required to search for text based on user input. In the search function, when user enters text in the search box, the input is converted into string using the request.body.read object. The string is then directed to the database server through the Query_results function which retrieves ‘Name and row.id of the chemical compound each time count1==0. The index function in the controller is used for the purpose of returning the dictionary. The view section handles the display of the web page. In order to connect the HTML page to the database server of web2py, an AJAX script is initiated for the purpose of making the page dynamic. It automatically updates the web page without re-loading it. It uses XmlHttpRequest object to interact with the server. Browsers such as IE7+, Firefox, Chrome, Opera, and Safari are supported by the new XmlHttpRequest object. The older versions of IE such as IE5 and IE6 are supported by the new ActiveXObject. Methods open() and send(), are used for the purpose of sending request to the server. The open() method has the following syntax: open(method,url,async): The method defines the type of Http request to be sent across- either GET or POST. The url is the position of the file and async determines the asynchronous or synchronous nature of request. An asynchronous request is one that does not block the javascript which interacts with the server. A synchronous request is one that hinders the interaction of the javascript with the server until the action is complete. The code in view applies the asynchronous request that facilitates the http request to interact with the server to retrieve the results. send(string): The argument string is used for http POST request. This method is used for sending the request to the server. The POST request will then use the setRequestHeader(header,value) method for sending request to the server. ‘Header’ argument is for the header name and the ‘value’ argument is the header value. The following screenshot illustrates the value of the records after the user clicks on the search button. Screenshot 5.2. Result This initial prototype will serve as a foundation in the preparation of the cheminformatics resource that will facilitate search based on user input.

StarTeam System Development

StarTeam System Development Delainah E. Borgonia StarTeam is a life cycle management tool that allows program managers and system developers the ability to collaborate on projects and track change management.   This system was developed by a company named   Starbase Corporation, which then was bought by Borland in January 2003.   StarTeam now belongs to MircoFocus which is known to build, operate and secure enterprise software.   In order for this system to work on your computer and operating system, you are required to have certain Hardware and Software requirements.   Even though StarTeam is the system of choice for the Air Force Life Cycle Operations Agency, StarTeam does have a competitive advantage to other systems that our currently on the market today.   StarTeam is a great life cycle management system that does the job, however I do believe if I was able to make a few system enhancement recommendations, it will be a robust and better system that will be beneficial to our workplace and users. Server-Side Hardware Requirements StarTeam system works only on two different server-side hardwares.   It currently uses a Windows Server with either a 32-bit or a 64-bit computer processor.   With a 32-bit computer processor it must have a minimum 32-bit dual-core system with at least four gigabytes of memory.   With a 64-bit computer processor it must of a minimum 64-bit quad-core sytem with at least four to eight gigabytes of memory. Server-Side Software Requirements The server-side software requirements for the StarTeam informations system are currently used on a multitude of operating systems.   StarTeam system currently works with the Mircosoft Windows Server, Red Hat Enertpirse Linux, and SUSE Linux operating systems.   The only Microsoft Windows Server versions StarTeam is compatible with is the 2012 and 2008 versions.   For the 2012 version, it only works on the 64-bit computer processor, and on the 2008 version, it works on either the 32-bit or 64-bit processor.   This information system also works on two Linux operating systems for those who uses a Linux Operating system platform.   Red Hat Enterprise Linux platform delivers a military grade-security with a 99.999% uptime, the only versions that is compatible with StarTeam are the 6.7 in either 32-bit or 64-bit operating system and/or the 5.5 version only in a 32-bit processor.   The other Linux plateform that is compatible with StarTeam is SUSE Linux 11.3 and 11.4 Enterprise Desktop in either the 32-bit or 64-bit system processor.   SUSE Linux is an affordable environment that currently is coexistent with Windows, Mac, Unix and other operating systems. Client-Side Hardware Requirements StarTeam is used and has been tested on both laptops and desktops computer hardware, that as at least a minumum 32-bit dual core operating system with a minimum of two gigabytes of memory. The hardware must have 200 migabytes to install the application with an adequate disk space required for all your files that you would work on a daily basis. Like with all other products the amount of disk space will differ depending on how much you use the product.   Currently at our workplace we currently use it on either a laptop or desktop computer hardware system. StarTeam is also compatible on some MAC computer models as well. It can be used on a MacBook with the early 2015 model, late 2008 aluminum, early 2009 or newer model.   It also works on the MacBook Pro and MacBook Air.   The MacBook Pro must be the mid to late 2007 or newer model and the MacBook Air must be the late 2008 or newer model.   It also works on the Mac Mini, Imac and Mac Pro just to name a few a few others. Just fo r your information StartTeam support is only for the physical Apple Computers only, and the OS X Virtual Machines are not supported by StarTeam information system. Client-Side Software Requirements The StarTeam information system client-side software we currrently use at our workplace is the StarTeam Cross-Platform Client System.   The Star-Team Cross-Platform Client System uses Java and can be used on a Operating System that can support the Java Runtime Enviromment (JRE) 1.8.0_102 version.   This Cross-Platform Client has been used and tested on the certain softwares.   The Operating System the StarTeam Cross-Platform Client is compatible with is the Mircorsoft Windows 10, 8, 7, XP Professional SP3, and Windows Vista SP1 in either 32-bit or 64-bit processor.   StarTeam Cross-Platform Client System is also compatible with other operating systems like the Solaris Sparc 10, RedHat Enterprise Linux 6, Ubuntu 14.04, SUSE 11.3 and the El Capitan, Yosemite on the Mac OS.   The Client System also needs an Adobe Acrobat software in order to view any PDF manuals or files.   Also, if any online help is needed you must use an Internet Explorer 8 or later for Microsoft Windows only or Firefox 4 later browser.   In order for the StarTeam to work at its optimal performance it is recommended that the StarTeam Server be on a its on dedicated application server unless your workplace is using a supported version of Microsoft SQL Server Express as their database. Competitive Analysis of the System The StarTeam application lifecycle management software has a whole lot of competitors on the market today.   There are numerous lifecyle management application software that offers a whole lot of features compared to StarTeam.   In order for StarTeam to stay competitive against its other software rivals, MicroFocus has made an ideal application lifecycle management software that can be used and implemented easily by any type of development team or enterpise.   How StarTeam stays on top is MicroFocus has developed a feature that allows users to post system suggestions to request enhancements and imporovements to its system.   StarTeam is also an on-line tool that can be accessible from anywhere through any compatible device, which makes it easy for users to collaborate on projects and track change management at anytime. MicroFocus is also known for their security, high performance and stability.   They have created an application lifecycle management software application tha t can easlily be run.   It is also so lightweight that it can be integrated with a multitude of tools that you may be already be using.   StarTeam also stays competitive by always upgrading and doing server imporvements to its software. This is an important step when competing against rivals.   Knowing what the customers wants and needs can always make your system better than others that are comparable to StarTeam.   Another advantage StarTeam has from other systems and rivals, is their customer service team.   Having an excellent customer service team that knows their product and responses with little or no wait time can make or break a system and company. StarTeam is a system known for its stability, ease of use to the users, performance and its software pricing.   Like with any system out there StarTeam can use some system enhancements that I believe can imporve the users experience. Recommendations for Improving the System Informations systems can always be enhanced and made better, that stays true to StarTeam as well.   The one recommendation I have for StarTeam is the ability to notify you by email whenever there is a change in status with the requirement.   This will allow my team to keep track of our requirements on where it is in the system life cycle, instead of logging into the system to check. At this time StarTeam only sends email notification to the point of contact when a project is awaiting their coordination. I believe if the system was enhanced to allow an email notification to be sent anytime there was a change in status, it will allow the user to save time from not loggin into the system. The second recommendation I would like to improve to StarTeam is to have StarTeam   be a web-base system instead of connecting through a client server.   StarTeam currently uses a server which currently takes about 1-3 minutes to open one requirement.   I believe if StarTeam was a web-base sy stem, Im hoping it will decrease the wait time it takes to open a requirement. This is a a great deal when making changes to multiple projects at the same time. The last recommendation I would improve is the ability to link all change requirements that have dependencies with each other.   This will help the requirement manager to capture all the change requests that have to be developed together, instead of opening each one separately. Altough these changes may not be useful to the developer and analyst process, but I think these recommendations would be a huge benefit to the requirement manager users experience for tracking all requirements and doing their job as a whole. Conclusion StarTeam is a life cycle management tool that allows program managers and system developers the ability to collaborate on projects and track change management. Ive discussed what hardware and software requirements a user must have in order to use the StarTeam Application Life Cycle Management software.   StarTeam is a great system the Air Force Life Cycle Operations Agency uses for keeping track of the development and enhancement to an Air Force System, but I know that the enhancements Ive discussed, like it being a web-base system vs a client server, and having all requirement dependencies link together instead of it just stating the requirement number can be beneficial to my workplace as well its user. StarTeam does have a competitive advantage to other systems that our currently on the market today by Micro Focus outstanding customer service as well has developing a feature that allows users to recommend system enhancements and improvements to their system.   StarTeam is great but with every system out there , there is always room for improvement. References Home. (n.d.). Retrieved from https://www.microfocus.com/products/change-management/starteam/system-requirements/ Megherbi, M. (n.d.). StarTeam Reviews (1 Review) StarTeam Community Feedback Score: 4.00 Mar 2017. Retrieved from https://www.crowdreviews.com/starteam#reviews Borland StarTeam Installation Guide.(2013). Costa Mesa, CA: Micro Focus

Suspense and Tension in Short Stories of H.G. Wells :: H.G. Wells Short Story Essays

Suspense and Tension in Short Stories of H.G. Wells Herbert George Wells was best known as the author of fantasy and science fiction novels: The Time Machine, The Invincible man, The War of the worlds, The Stolen Bacillus, The man who could work miracles and The Red Room. From this vast collection of different genres, three stories have been chosen to illustrate, compare and contrast how the different setups create tension and suspense. There are similarities and differences in the settings that the writers have chose for their stories by H.G.Wells. These stories though different in genre and plot illustrate how H.G.Wells manages to capture the imagination of the reader and create atmosphere and tension in contrasting ways. The Three stories I agreed to choose were The Red Room, the Stolen Bacillus and The man who could work miracles. The Red Room is a story about a young man 28 years old goes to this houses where people had been complaining about this ghost like figure they keep hearing in a room of there's. The young man arrives at the house only to be surrounded by a bunch of old people, these old people made the man feel very uncomfortable and unsure about what they want him to do. After a while even the young man confesses to himself how he wasn't expecting these miserable old people in this quote "I must confess I had scarce expected these grotesque custodians "(pg 4). The man later went on to describes how the men became ghost's of themselves "A monstrous shadow of him crouched upon the wall and mocked his actions as he poured and drank" (pg 6) A man with a withered arm repetitively keep saying the words "It's your own choosing to go in that room" (pg 6). The man then got described to him what had been happening in the house, and then he walked along the corridor with the old man with the withered arm and into the room. Only the young man entered the room to see that it was dark and no lights were working. So he stayed and settled for a while, he had a look around and then suddenly something came up behind him and the man blacked out. When he woke up all of the old people were surrounding him and he couldn't remember a thing. Then the old people are eager to know all about what happened to the young man. Then he explains to them that "there's neither a ghost nor an earl in the room but it's the worst thing of all that haunt poor mortal man", he said and that

Among School Children :: miscellaneous

Among School Children It’s amazing how you can grow up and forget childhood-excitement, or the feeling of it. I was watching a whole lot of small children a while ago and was sad to realise that I’ve lost some of the wonder of being a child. I was near to a sweet stall and it was amazing to just see the looks on the children’s faces as their gaze fell upon the colourful treasure. Their eyes glowed and all of a sudden their hands transformed into magnets, attracted to the sweets. Some would just walk to the stall, grab a sweet and shove it in their mouth before anyone could stop them. I saw twins, a boy and a girl about two years old. They both had huge blue eyes and couldn’t resist reaching out to the sweets. Their mother tried desperately to stop them and the little girl looked at her with those irresistible eyes and smiled as if to say, â€Å"How can you resist me?† All the while the mother was probably worrying about them getting rotten teeth. We have forgotten the innocence of childhood and sometimes cannot see just the positive aspects of things. Another little girl, about five years old, brought a friend to choose some sweets. While choosing what they wanted, the little girl pointed to some and said, â€Å"Those are bubblegum. But you can’t have them.† Her friend asked her why and she answered, â€Å"Because I’m not allowed to.† We sometimes forget how to appreciate and enjoy a moment to the fullest. When children see their friends it’s as if just seeing them gives them an enormous amount of energy. They run up to them shouting in excitement and immediately they run off together to play. Children are able to show their true emotions in a way grownups can’t/won’t. They don’t worry about other peoples reactions, they act on impulse. Sometimes I think that we burden children with our worries and fears and in a way we steal their treasured childhood. Instead of forcing them to rely on their imagination, we just switch on the television and let actors entertain them. Children become desensitised because we expect them to handle things that are beyond their understanding. We trap their abundant energy by feeding them junk to keep them quiet and buying playstations to keep them occupied instead of letting them run around and play, and then fall asleep, exhausted, to their own dreams not simulated ones.

Living with Asthma :: Medical Medicine Respiratory Essays

Living with Asthma missing works cited The weather in Boston is just beginning to feel cooler as Maeve Vaillancourt, a Northeastern University sophomore rushes to her first class of the day. Although she is already behind schedule, she huddles in a corner to take a dose of her Abuterol inhaler, then finishes her ten-minute walk and slips into class late. â€Å"I hate taking my inhaler in public, because it is embarrassing, but after quick walks like that, I need to or else I feel as if I can’t breathe,† said Vaillancourt. Vaillancourt has been suffering from asthma since she was diagnosed at the age of 9. She is one of 18.2 million adults age 18 years and older with this illness according to the Agency for Healthcare Research and Quality. Over seven million children ages 0-17 have asthma. Asthma is a chronic disease of the respiratory system that leads to inflammation of the bronchial tubes, resulting in difficulty carrying air to the lungs. Asthma greatly affects an individual’s breathing, and can place severe restrictions on daily life. During asthma attacks, which may be triggered by weather, allergens, exercise, the individuals’ ability to breathe becomes difficult. As a young, active college student, Vaillancourt’s battle with asthma plays a role in her day-to-day life, beyond just her walks to class. â€Å"I don’t think of inhalers as medicine. I bring it out everywhere; itis like a wallet, or cash,† said Vaillancourt, who suffers from mild asthma. â€Å"If I don’t bring it out, I panic and actually make my asthma worse.† Like most who suffer mild asthma, Vaillancourt is prescribed two inhalers. One is a preventative inhaler, Advair; and the other is her emergency inhaler, Albuterol. Advair is used to prevent an attack from occurring. It contains the steroid, fluticasone, which prevents inflammation that leads to asthma attacks; and salmeterol, which is abronchodilator, to relax muscles to improve breathing.Albuterol is also a bronchodilator, used to treat bronchospasms as they are occurring. Vaillancourt takes Advair, her preventative inhaler, and once in the morning and once before she goes to bed, as well as before exercising. Although she knows it is important Vaillancourt said she â€Å"often has trouble remembering and keeping up with taking the inhaler.† Vaillancourt has noticed that since she has been living in Boston and consistently walking, especially in cool weather, she is more likely to remember her inhalers since she is more likely to need them.

Comparing the ‘Club 18-30’, ‘Superfamily’ and ‘Forever Young’ brochures

Media is the means of communicating news and information to the public via printed and visual media. In contemporary society printed media has become an essential way to advertise a product to its target audience, as it is a cheap and accessible form of communication. Furthermore, examples of printed media can be seen in many different ways as they are varied forms such as leaflets, newspapers and brochures. For this particular piece of coursework I will be comparing the ‘Club 18-30', ‘Superfamily' and ‘Forever Young' brochures and seeing how they attract their target audience by using various linguistic and presentation devices. The Club 18-30 brochure appears to be aimed towards a younger and more outgoing audience who are partygoers. This can be seen through its choice of layout and organization. Although its layout might appear rushed and erratic to the older and untargeted section of society, it actually provides the younger generation with all the qualities needed in a good club brochure. The layout and organization can also be seen to be enticing as it engages the younger audience because of its simplistic form. However through the choice of layout and organization of the ‘Superfamily' brochure the audience immediately realises that the brochure's target audience is families with young children as shown by the childish qualities of the presentation: bubbles, distinctive colours etc. The layout and organisation of the Superfamily brochure is different to the others as it is clearly trying to lure children and their parents to read the brochure. Furthermore, the ‘Forever Young' brochure identifies its target audience, which appears to be mature sophisticated adults. This is shown through the layout and organization of the brochure, as it is well structured and organised. The brochure appeals to this specific type of audience since mature reserved adults are not interested in a humorous brochure as they care not for the brochure's appearance, this is shown in the brochure's text layout and organisation as most young people in a contemporary society will find the brochure dull and tiresome. The use of presentational devices in the Club 18-30 brochure reinforces the sense of reliability and authenticity, as shown by the logo of the brochure, which informs the audience that the club is an established company. Furthermore the logo specifies its target audience and uses eye-catching colours, red and yellow, reflecting the sun to entice the reader to continue reading the brochure and display the enjoyment many experience at the resort in order for people travel to the resort so they can participate in the excitement. Equally the picture succeeds in attracting its the target audience in a similar way as it enhances the sense of reliability and enjoyment, which is shown by the way the people in the picture are presented as enjoying themselves. Sub headings are also used to empathise with the audience and deal with essential questions but can be slightly abrupt by reflecting the demanding attitude of many young people. Furthermore the Superfamily brochure appeals to its target audience with its use of presentational devices such as; the irregular shape of its picture, which develops the child theme of the brochure as it is something interesting to a child would enjoy. The central, socialising picture, also illustrates the lively yet relaxed social scene for all the family and focuses on the more relevant aspects of the holiday for a family holiday, such as the accommodation, which clearly guides the reader suggesting it is a comfortable and secure environment for young children. On top of this, bullet points and sub-headings are effectively combined to summarise key points of the holiday and focuses the reader on essential information as parents need this useful information to organise their holiday so that they may feel that their children are being catered for. Additionally the use of presentational devices in the Forever young brochure enhances the quality and sophistication of the brochure, as devices such as bullet points and sub-headings are used to organise and structure the most useful information and present it in an informative way. The two pictures in the brochure also illustrate the accommodation but balance it with interesting educational places to visit on the holiday. This is done in a controlled manner, as the brochure seems to be aimed more towards mature sophisticated adults who would expect formality and professionalism. The ‘Club 18-30' brochure employs the use of informal language to engage its target audience as this type of language appeals to the youthful generation in the contemporary society. The line ‘you will need a fair bit of wedge because there's so much to do' demonstrates the writer desire to relate with younger people on an informal relaxed level, which helps the reader engage his audience because of its simplicity. Abbreviations like ‘Fab' and ‘Med' are used in the brochure to further empathise with the youthful audience and to manipulate them not to lose interest, as the brochure uses informal language they understand but mature adult would be less comfortable with, which confirms how ‘friendly' the writer to be towards young people, as obviously this is a device used to persuade and encourage young people to spend their hard earned money at the club. Further use of informal language can be seen in the line ‘enough to keep even the most hardened party animals happy' which challenges the reader and cleverly influences them to go to the club. Factual language can also be seen in the brochure but it is not excessive preferring to engage young people with informal and more evocative language compared to factual. However the Super family brochure takes a different approach compared to the Club 18-30, as the brochure is aimed towards families with young children. This is shown in the line ‘It has a beautiful one kilometre long beach of gentle-shelving white sand' where the brochure employs the use of emotive and factual language, which appeals to a wider audience rather than the expected target audience. The activities also listed in the first paragraph ‘Water sports are available, as well as tennis, go-karting and cycling' attractive active and out going people who are energetic. The brochure also empathises with audience in the line ‘No need to agonise over a menu' which inform the audience that their holiday will be taken care for them and illustrates a relaxed, calm, comfortable scene as many parents wish to do this on their holiday. The line ‘There are plenty of family activities' evokes a sense of security to the parents as they know what will be available for them to do on there holiday. The linguistic devices used to entice mature adults in the Forever young brochure vary from; factual language in the line ‘It is the largest of the Balearies' which is used to give a factual representation of the holiday, to emotive language in the line ‘an island of incredible beauty' to evoke a sense of anticipation for the holiday. The consolidating options in the line ‘it need never be the same resort twice' along with the emotive word ‘abundance' emphasises the numerous activities available in the resort and the variety available to the people on holiday. The simple sentence ‘Quite simple it has something for everyone' empathises with the audience and their needs, at the same time as informing the audience of the quality of the holiday. Through my analysis of the three brochures and their use of presentational and linguistic devices they can be seen to have engaged their targeted audiences effectively; as the brochures employ the use of formal, informal and emotive language to entice their targeted audience to the holidays the brochures are advertising. Furthermore, I can clearly announce that the brochures have achieved their fundamental purpose, as I have identified their targeted audience and empathised with them to get a clear understanding of the brochures are trying to convey.

How Do We Measure Development?

In this assessment, I will be comparing two very different countries: France and Zimbabwe. I will be comparing their development using development indicators. I have chosen a MEDC (More Economically Developed Country) which is France, and I have chosen a LEDC (Less Economically Developed Country) which is Zimbabwe. I will be using development indicators to show how they relate to the country's development and how the two countries are different. The development indicators that I have chosen are: Life Expectancy, GDP per capita, Mortality Rate, and Unemployment. These indicators are very different from each other and will be excellent in comparing France and Zimbabwe. The North – South Divide is the division in the World between developed countries and undeveloped countries. This is an indicator to wherever of not a country is a MEDC or LEDC. There is a development gap between the MEDC's and the LEDC's which is the difference in economic wealth that exists. The gap is largely due to the fact that developing countries have not undergone modern industrialization. There are eight main characteristics that identify a less developed country: Little or no modern industry, High Birth Rate or rapidly increasing populations, Farming is the main economic activity, High poverty, High illiteracy rate and low technological levels, Poor diets which causes starvation, malnutrition and other diseases, Poor Transport facilities, Lack of sufficient services. I will use the eight main characteristics above in my assessment when explaining the indicators as a confirmation to why Zimbabwe is a LEDC and why France is a MEDC. I will now start my assessment by providing background knowledge about my two chosen countries: France and Zimbabwe. France is located in Western Europe and also has various other territories in North America, the Caribbean, South America, the southern Indian Ocean, the Pacific Ocean, and Antarctica. France covers 547,030 square kilometres (211,209 square miles), and has the largest area in the European Union and second largest in Europe. France has a variety of landscapes, including the low-lying wetlands and the high mountain ranges known as the Alps in the south-east. Across France there are rivers, lakes, salt marshes, gentle hills as well as mountains, flat plains and coasts. France has four main rivers, the longest of which is the Loire. Most of France has mild winters and warm summers however the mountainous areas such as the Alps have much colder winter and bring heavy snow falls. In France there are many historic towns, such as Chartres, Orleans and Reims, with lots of historic castles in the Loire Valley, which attract tourists. The capital city of France is Paris and is famous for the Louvre museum and Notre Dame Cathedral. France is also known worldwide for the wood that it produce, in particular its wine and cheese. France is a very developed country and it possesses the fifth largest economy in the world. It receives 82 million foreign tourists annually and is a member of the European Union, United Nations, G8, NATO, and the Latin Union. France also owns the largest number of nuclear weapons and nuclear power plants in the European Union. France is a democracy in which the people elect member of the National Assembly and Senate, which together make up the Parliament. France does not have a royal family since it became a republic in 1789. Every seven years, a President is elected for the French Republic. France's economic wealth is created by different types of production: Primary (farming and mining), secondary (manufacturing industries) and tertiary (high- tech industries and services). Until recently, manufacturing industries provided most of France's wealth and jobs, but this has now changed. Since the oil crisis in 1979, the secondary sector in the employment structure has been decreasing while the tertiary sector has been increasing. This has resulted in huge numbers of unemployment and France is now the country with the second highest unemployment rate, which has deeply affected the country's wealth. France was issued the single European currency, the euro, in 2002, together with 15 other EU member states. This forms the Euro zone. Zimbabwe is located in Southern Africa, between South Africa and Zambia. Zimbabwe covers an area of 390,580 square kilometres. The terrain of Zimbabwe is mostly high plateau and mountains in the east of the country. The terrain is therefore highly useful for the primary industry especially farming. Like many countries in Africa, primary industry is the main economic activity in Zimbabwe. It generates most of the country's income, however to reach development, industrialization is need but the country cannot afford this. The climate is tropical but a rainy season occurs between November to March. The official language of Zimbabwe is English, but the majority of the population speak Shona which is the native language of the Shona people. The other language that is spoken widely in Zimbabwe is Sindebele by the Matabele people. In a full flood, the massive Victoria Falls on the river forms the world's largest curtain of falling water. The population of Zimbabwe is 13,349,000 million although the life expectancy is only 38 years which is extremely low. Life Expectancy and Infant Mortality Rate: Life Expectancy is the number of years that an individual is expected to live as determined by statistics gained over a year for a selected country. It is calculated for men and women separately as well as together. Generally women live longer than men in most countries but that is not always the case in some countries. Many simple things affect life expectancy which is the main problem in developed countries such as France where the main problems are smoking, obesity, and drugs. However, these problems are in people's control and are mostly people's actions. However in undeveloped countries like Zimbabwe, the main problems would be AIDS, malnutrition, curable diseases, and civil strife. These factors take a tremendous toll on human life. The Life Expectancy for France and Zimbabwe are: France Zimbabwe World Male 80. 87 39. 73 66. 12 Female 77. 68 40. 87 64. 18 Male and Female 84. 23 38. 55 8. 2 It is very clear that the life expectancy is significantly lower in Zimbabwe than in France. Zimbabwe's population has such a low life expectancy because of the variety of diseases and also the climate. The warm welcoming climate attracts mosquitoes which carry the disease, malaria. Hepatitis A and typhoid are also common in Zimbabwe because of the poor hygiene standards and unclean water. In Zimbabwe there is not much clean water around therefore people are forced to drink this unclean water and combined with poor health care this gives Zimbabwe its low life expectancy. Another explanation to Zimbabwe's low life expectancy is its high infant mortality rate. Infant Mortality Rate is the death rate during the first year of a newborn baby's life. Over one tenth of every newborn African dies within its first year. Infant Mortality Rates greatly affects a country's life expectancy because every newborn baby dieing in its first year still applies to the number of years an individual lives. Compared to France, the life expectancy of France is higher because of its good health care and constant supply of clean water. The Infant Mortality Rate of France is 3. 6 deaths/1,000 live births which is very low compared to Zimbabwe. The population per doctor in Zimbabwe is 16,667 therefore treatment in Zimbabwe is extremely limited and most people relying on natural healers who provide sick people with herbs and plants which usually don't have much effect on curing diseases. The Life Expectancy is higher in France because France provides excellent healthcare whereas in Zimbabwe the healthcare is very poor and there are only a few hospitals. Because the healthcare is poor many of the people die or they refer to tribal healers who use ancient healing methods which most of the time fail to work. They can also make the illness worse. The Infant Mortality Rate is also low in France because of the excellent services that hospitals provide during the operation and after the baby is born. In France there are 303 people per doctor and so this confirms that healthcare in France is widely available. Also the climate in France is perfect to avoid catching diseases, resulting in less early deaths increasing the life expectancy. Clean water is supplied to houses through safe taps whereas people in Zimbabwe live in huts and have to collect water from lakes which are usually infected. To conclude, life expectancy is an good indicator in measuring the development of a country, because it takes into account healthcare, standards hygiene i. e. food and water, disease, and infant mortality rate, and the availability of medical services. However, it is not a brilliant indicator because diseases in Zimbabwe like malaria are unavoidable due to the fact that mosquitoes are found in Zimbabwe because of the hot weather. Zimbabwe has a much lower life expectancy because it suffers from problems like malaria, malnutrition, unclean poor, and poor healthcare which developed countries like France do not suffer from. However developed countries like France suffer from minor problems that can be easily prevented such as obesity, smoking, and drugs. These minor problems are increasing in the modern world. It is already affecting many countries and therefore needs to be prevented. I have mostly explained the difference between the countries of Life Expectancy and Infant Mortality Rate but there is one important similarity and that is that both countries have problems that need to be extinguished. GDP per Capita and Unemployment: GDP per Capita is a commonly accepted measure of development and stands for Gross Domestic Product per Capita. It is used to help identify the standard of living for a country by measuring a countries wealth. So GDP per Capita is the net value of all goods and services produced by a country in that specific country only in one year divided by the population of that country. France has a GDP per Capita of $32,700 whereas Zimbabwe's GDP per Capita is $200. This is a considerable difference and there are many reasons for this. Human factors as well as physical factors both affect Zimbabwe, resulting in the low GNP per capita. Since Zimbabwe's independence, it has been through many wars. The most recent war with Congo took millions of dollars out of the economy and reduced Zimbabwe's chances for development. Zimbabwe's low GDP per Capita is the result of low industrialization in the country. For this to occur the country needs money to spend on the machinery and Zimbabwe doesn't have a vast amount of money to spend. This is the reason why Zimbabwe's economy is based around the primary industry of farming and mining as the country has a large quantity of expensive minerals. However many of the mines are owned by foreign companies and not by the Zimbabwe Government, resulting in no change in wealth. Also, developed countries like France trade with primary- based countries like Zimbabwe because France doesn't have enough primary resources in the country. However, MEDC's purchase the crops and minerals at an extremely low amount. Zimbabwe cannot refuse because the country needs the money to avoid falling in debt. France would then use their advanced manufacturing industry to produce secondary products. France has the wealth to do this because the economy is high. Zimbabwe would then purchase the secondary goods from MEDCs like France at an extremely high amount. Zimbabwe has no choice but to purchase the developed goods because the country doesn't have the machinery to convert its primary goods into secondary products. Zimbabwe in the past have tried many National Plans to industrialize the country which is a step towards development however to do this Zimbabwe needs Capital and the only say to get this is to barrow huge sums of money from the world banks. In the end, the plans did not work out because the country could not afford to pay back the loans and the factories were never complete. With huge loans to repay and no complete factories, the country fell into the â€Å"Third World Debt†. Through trying to industrialise, the country's economy collapsed resulting in an even worse state than before the plans proceeded. Zimbabwe is therefore stuck in the vicious circle of development at the step where they have no money left and so the output per person is low. Another reason why the GNP per Capita of Zimbabwe is so low is because the education system is very poor. Without education, people cannot achieve high paid jobs. At the moment in Zimbabwe, most of the jobs are based around farming and mining which doesn't need education and leads to low payment. However most of the population in Zimbabwe is unemployed with the rate being 80% which is roughly 9 million people. As I have mentioned earlier, the war with Congo took millions out of the country's wealth. This money could have been spent on the education system in Zimbabwe which would have over time increased the GNP per Capita as well as reducing the unemployment rate. Now due to the country debt situation, it cannot afford to spend money on the education. This is the main reason why Zimbabwe's GNP per Capita is extremely low. France differs greatly from Zimbabwe however the two countries have some similarities. France's high economy is the reason for the vast amounts of money entering the country. This wealth is spent to improve the country to continue its advanced development. France takes a keen interest in the education system resulting in high paid jobs, increasing the money injected into the economy. This gives the country a high GNP per Capita. A similarity is that France unusually has the second highest unemployment rate in the industry. The percentage is 12. 6% which is extremely high even though the economy is well- developed. I conclude this section by stating that even though France has an advanced economy, it has some problems. In the future, Zimbabwe needs to consider all its possibilities for development before making a definite decision because the country could just keep shrinking in terms of its economy.

Cesare Lombroso

Cesare Lombroso was the founder of the Italian School of Positivist Criminology. He rejected the established Classical School, which held that crime was a characteristic trait of human nature and that rational choices were the foundation of behavior. Lombroso, using a scientific approach and concepts drawn from physiognomy, early eugenics, psychiatry, and Social Darwinism, argued that criminality was inherited, and that the â€Å"born criminal† could be identified by physical defects, which confirmed a criminal as â€Å"savage,† or â€Å"atavistic. While his particular identifying characteristics are no longer considered valid, the idea of factors that predispose certain individuals to commit crime continues to be foundational to work in criminology. Together with his emphasis on the scientific method, this revolutionary approach has earned Lombroso the title â€Å"father† of scientific criminology He was later forced to considerably alter his views after extens ive study of the phenomenon of Eusapia Palladino, a famous spiritualist. He later wrote, â€Å"I am ashamed and grieved at having opposed with so much tenacity the possibility of the so-called spiritistic facts.Cesare Lombroso was famous in the nineteenth century because he claimed to have discovered the cause of crime and wrote books. In these books, Lombroso claimed that anatomical investigations of the post mortem bodies of criminals revealed that they were physically different from normal people. He maintained that criminals have stigmata (signs), and that these stigmata consist of abnormal dimensions of the skull and jaw. Lombroso even claimed that different criminals have different physical characteristics which he could discern.In time, and under the influence of his son-in-law, Guglielmo Ferrero, Lombroso included the view that social factors were also involved in the causation of crime and that all criminality is not inborn. â€Å"Born criminals† were thus viewed by in his earliest writings as a form of human sub-species. In his later writings, however, he began to regard them less as evolutionary throwbacks and more in terms of arrested development and degeneracy. He popularized the notion of a â€Å"born criminal† through biological determinism criminals have particular physiognomic attributes or deformities.Physiognomy attempts to estimate character and personality traits from physical features of the face or the body. In Lombroso's view, whereas most individuals evolve, the violent criminal had devolved, and therefore constituted a societal or evolutionary regression. He concentrated on a purported scientific methodology in order to identify criminal behavior and isolate individuals capable of the most violent types of crime. He advocated the study of individuals using measurements and statistical methods in compiling anthropological, social, and economic data.With successive research and more thorough statistical analysis, he modif ied his theories. He continued to define atavistic stigmata, and in addition, he identified two other types of criminal: the insane criminal, and the â€Å"criminaloid. † Although insane criminals bore some stigmata, they were not born criminals; rather they became criminal as a result â€Å"of an alteration of the brain, which completely upsets their moral nature. † Among the ranks of insane criminals were kleptomaniacs and child molesters.Criminaloids had none of the physical peculiarities of the born or insane criminal and became involved in crime later in life, and tended to commit less serious crimes. Criminaloids were further categorized as habitual criminals, who became so by contact with other criminals, the abuse of alcohol, or other â€Å"distressing circumstances. † He was also an advocate for humane treatment of criminals, arguing for the removal of atavistic, born criminals from society for their own and society's protection, for rehabilitation for those not born criminal, and against capital punishment.His work was always hampered by his Social Darwinist assumptions. In particular, he held the pre-genetic conception of evolution as â€Å"progress† from â€Å"lower life forms† to â€Å"higher life forms† together with an assumption that the more â€Å"advanced† human traits would dispose their owners to living peacefully within a hierarchical, urbanized society far different from the conditions under which human beings evolved. In attempting to predict criminality by the shapes of the skulls and other physical features of criminals, he had in effect created a new pseudoscience of forensic phrenology.While he was a pioneer of scientific criminology, and his work was one of the bases of the eugenics movement in the early twentieth century, his work is no longer considered as providing an adequate foundation for contemporary criminology. However, psychiatry and abnormal psychology have retained his ide a of locating crime completely within the individual and utterly divorced from the surrounding social conditions and structures. Lombroso developed the concept of the â€Å"atavistic,† or born, criminal, based on anthropometric measurements.Although the scientific validity of the concept has been questioned by other criminologists, Lombroso is still credited with turning attention from the legalistic study of crime to the scientific study of the criminal. This new scientific criminology valued the experimental method based on empirically discovered facts and their examination. The knowledge gained was to be achieved carefully, over time, through systematic observation and scientific analysis. In his later work, He was noted for advocating humane treatment of criminals and limitations on the use of the death penalty.

Al Gore Leadership

Between his service as a two-term Vice President and his later and current work as a statesman and respected politician, Al Gore has shown that his style of leadership has the ability to greatly impact America.This essay will examine three areas in which Gore has made his mark on American society.   First, Gore established himself as a leader as a United States Representative and Senator.   Next, Gore further developed his leadership style through his service as Bill Clinton’s Vice President.   Finally, Gore continues to show his lasting impact on America through his continued service as a promoter of the environment and global warming.Al Gore was first elected as a United States Representative from Tennessee in 1976, at the young age of twenty-eight.   With a Harvard degree and military service in his background, plus a father who had also served the state of Tennessee as both a Representative and Senator, it seemed a natural move for Gore to go into his first politic al role at the time he did, even though it meant leaving behind his legal studies.   Gore was re-elected as a Representative for three additional terms in 1978, 1980 and 1982.   (Wikipedia, 2007)During his term, Gore served on the House Intelligence Committee.   While on that Committee, he published a paper in the Congressional Quarterly that proposed an intelligent missile solution to slow the nuclear arms race.   (Rowen, 2000)   Notably, Gore was the first politician whose speech before the House was carried live on C-Span in 1979.   (Wikipedia)   Even early in his political career, Gore had found a way to impact the American people.In 1984, Gore was elected to the United States Senate.   While in the Senate, he sponsored the bill for which his career would be most well known: the Gore Bill, which became the High Performance Computing and Communications Act of 1991.   This noteworthy piece of legislation lead to the widespread use of the Internet in the early 199 0s, as more Americans then were able to access the so-called Information Superhighway.   (Wikipedia, 2007)After an unsuccessful primary bid for the Presidency during the 1988 campaign cycle, Al Gore was chosen by Democratic Presidential Nominee in 1992 to become his running mate.   Gore would become the longest serving Democratic Vice President since the Presidency of Woodrow Wilson.   As Vice President, Al Gore was able to use his leadership skills to impact both the American people and people around the world on nearly a daily basis.   As a staunch advocate against sending aid to Iraq and Saddam Hussein during the 1980s, Gores views became instrumental in early 1990s foreign policy towards the Middle East.One of the first projects Gore worked within after ascending to the Vice Presidency was the creation of the National Performance Review.   The National Performance Review was instrumental in identifying and eliminating governmental waste.The program was also able to ide ntify other instances of governmental misuse of money, and was used as a key tool in the downsizing of the federal government that occurred during the Clinton administration.   (NOAA, 2002)   During his eight years as Vice President, Al Gore also embraced a number of other key issues that continue to impact the American people today.   Among those issues are the environment, NAFTA and free trade, and launching a satellite to provide constant imaging of the earth.   (Wikipedia)During the 2000 election cycle, Al Gore was the frontrunning Democratic candidate from the start of the primary election season.   In a move that was billed by the news media as decidedly strange, Gore chose to distance himself from the ups and downs of the Clinton administration and instead run a campaign entirely on his own merits as a long-serving politician and strong leader.The public’s overall approval of Al Gore was apparent in the 2000 Presidential election, which Gore lost by a narrow margin in a defeat that was not confirmed until weeks later.   Clearly, after more than twenty years in public office, the American people were able to recognize Al Gore as a strong leader.   Although he did not win, the American people continue to look to Al Gore as a leader and purveyor of strong ideas.After the 2000 campaign, Al Gore continues to be a public figure and respected leader.   He has shown that leadership ability in a number of initiatives over the past decade.   Gore has spoken out vocally against President George Bush’s policies in Iraq, and warned, quite perceptively, of the enormous cost that would become a burden to the American people while achieving little overseas.   During the aftermath of Hurricane Katrina, Gore personally chartered several airplanes to airlift nearly three hundred storm victims from Louisiana.   (Wikipedia)   He later publicly criticized the government for its disorganized response to the disaster.Perhaps Gore’s lasting legacy as a leader has been his continuing passion for issues related to the environment.   In a recently produced movie titled The Inconvenient Truth, Gore reveals the work of researchers and the bleak outlook on the affects of Global Warming.   This award-winning documentary is arguably Gore’s most direct impact on the American people, bringing concerns to them in a media accessible to all.From the accomplishments that can be traced during the course of Al Gore’s political career that began in the mid-1970s, it is clear to see that he has exhibited the skills of a strong leader for many decades.   It will be that abiding leadership that will become his legacy and ensure his lasting impact on the American people.ReferencesAl Gore.   Wikipedia.   Retrieved Sept. 27, 2007 from http://en.wikipedia.org/wiki/Al_Gore.National Performance Review. NOAA Satellite and Information Service.   Retrieved Sept. 27,2007 from http://ipo.noaa.gov/About/npr.html.Rowe n, B. (2000). Vice President Al Gore. Infoplease Campaign 2000.   Retrieved Sept. 27,2007 from http://www.infoplease.com/spot/algore1.html.