Rugby player Essay Example for Free

Rugby player Essay I will be using circuit training as my method of exercise. I feel that this type of training will give me best results on the areas of fitness I want to improve. Because circuit training has different stations, different aspects of fitness can be worked on e. g. one station could be weight lifting, improving muscular strength, and another could be an agility run. This way I can work on different aspects of my fitness in one session. Also the type of exercising I will be doing is perfect for what I am trying to achieve. I can change the level of work load very easily with circuit training, because I am not following to a specific program. I will constantly change the amount of work and the intensity I will do, so I keep improving. I play a lot of rugby and in the last year I have moved up from under 16s to Colts, which is under 17s, 18s and 19s. The jump in age has been quite a shock, not only am I trying to keep my position as outside centre, the opposition are nearly twice the size of me! Last year I was considered one of the quickest and fairly strong and powerful, now that Im playing against 19 year olds; my advantage doesnt seem as great anymore. I feel that if I were to increase my strength and agility a bit then the gap between me and the opposition would be smaller, or in some cases be to my advantage. Another issue is safety; I weigh 12 stone and I am six foot, some opposition are six foot six and weigh 16 stone! I havent got that amount of strength to handle that amount of weight, especially in a game like rugby. So increasing my strength will hopefully make the game a bit safer for me, increasing endurance will mean I can perform longer, and increasing my agility would hopefully mean that I dont get tackled as much! My program will hopefully reduce my chances of getting injured, however I need to be safe and not injury myself whilst performing my program. That is why it is very important to warm up well before I actually start training. The benefits of a thorough warm-up are: My warm up will consist of a light jog around the gym for about 3 minutes, to loosen my muscles and start to get blood pumping quicker around my body. I will then perform a series of stretches on my legs, working up my body systematically. When stretching I will hold the stretch for at least 10-15 seconds, it is also important not to bounce when stretching as this can cause muscle tear. The stretches are as follow: I have chosen to do this particular warm-up as I feel that it will be sufficient, and it isnt very time consuming. After I have performed my training, I will do the same routine as the warm-up for a cool-down. The benefits of a cool down are that it helps to remove any excess lactic acid present in the blood. Lactic acid is produced in anaerobic exercise, and causes your muscles to stiffen after youve finished exercising. A cool-down brings more oxygen into the blood, so that the lactic acid can be removed quicker. Another safety issue is the equipment and how it is setup. I have been shown how to setup equipment properly. I have chosen to use simple equipment, so I can perform the program at home as well as at school. By using lighter weights, but heavy enough to be overloading, will reduce the chances of damaging my muscles or tendons. The only trouble with using lighter weights is that it works on muscular endurance rather than strength. Weight lifters lift weights so heavy that they can only do about 5 reps before having to stop. If I were to lift such a weight (in comparison to more body size) I would be very liable to injuring myself, because Im not yet fully grown. I will lift weights so I can perform about 15 reps, this I think will be working both endurance and strength. Men are stronger than women and there build allows them to train harder, so a woman would use even lighter weights. There are many ways in which people can train to improve their fitness. I will be using the principles of training- F. I. T. T and P. R. O. S to get the most out of my program. Frequency I will try to perform 2-3 sessions a week, I dont have much time to spare but that is why I chose a circuit that I can perform at home without the need of any special equipment. Intensity How hard I should work when exercising. This is the most variable aspect of training. One session you can work really hard and get a lot out of it, but you can also do the exact same thing and not work as hard and get nothing from it. I will work at an intensity that I feel I will be able to last two laps, and feel as if I have worked hard. Time This relates to the amount of time you spend doing an activity. This is quite important because if I wanted to work on my anaerobic system, then time monitoring would be essential. This will be the variable I will be changing if I feel I need to overload more.

Analysis Of Slumdog Millionaire Film Studies Essay

Analysis Of Slumdog Millionaire Film Studies Essay In this assignment I will be describing the structure and the ownership of the UK film industry and exploring the production, distribution and the exhibition of Slumdog Millionaire. I will be also looking at the relationship between films and their production contexts and the relationship between audiences and films. Danny Boyle, a British director, directed the film, Slumdog Millionaire. It was about Jamal, who was Dev Patel, grew up in the slums, who then becomes a contestant in Who Becomes a Millionaire. The events that happen when he was young becomes back to life, when he is being asked questions in the game show. When people watch the movie everyone will have their own interpretation of what the outcome of the story will be. The first half of the film, the colour, style, and subject matter felt reminiscent of City of God, but Danny Boyles distinct shots choices and humour separates the film above the rest. The second half of the film does slow down a bit and the fairy tale ending makes you feel good inside, but it doesnt always bring critics accolades. The bit that attracted the viewers the most was the cultural and social issues highlighted throughout the film. The poverty, violence caused by poverty, and religious discrimination was very prevalent throughout the film. Danny Boyle chose certain shots to show the poverty and desperation of the people of India, without any dialogue he kept the social and cultural context all-visual. Some parts of the film were from a Hollywood style, where they had artists from America, M.I.A. The movie showed some negative aspects of India, where they were slums, poverty, prostitution and robbery. The young boys resorting to violence for food and shelter becomes at times heroic. Young children finding their way to survive and being forced to mature long before their time. India in the past 10 years has drastically changed the countrys economic standing growing the middle class from the rise of industry. TALK ABOUT BOYS AND GIRLS The characteristics of Inde Films are: They are largely driven, they relate individual to a wider social/cultural background, narrative are left often, some do/some dont have closure, there is an emphasis on a documentary style and photography, they deal with real current social issues, narratives can be circular cut up back to front and sometimes simple too, they often deny generic expectation, and independent films tend to have lower budgets, lesser or unknown stars, and they are shot on location. The British and the French were the ones who created the equipment that were needed to make a movie. After the World War happened, the British had changed, where they couldnt make any more movies. The American had a chance to produce quality movies and produce more. Vertical Integration is a style of management control. It is a process of steps in the production, distribution and exhibition of the movie product that are then owned by a company. The big 5 were: Warner, MGM, Paramount, 20th Century Fox and R.KO. They are now: Disney, 20th Century Fox, Universal, Paramount, Columbia, and Warner Brothers. The five owned their own studios, distribution divisions, and theatres. They also signed contracts with actors, actresses, and other filmmaking personnel. They had the scriptwriting, filming, production, and the distribution of a movie. The Little Three are: Universal Pictures, Columbia, and United Studios. The Little 3 owned few or no theatres, so there was no built in guarantee that the films that they made would be shown. Each of them lacked one of the three elements required in vertical integration owning their own theatres. The casting of Slumdog Millionaire constructed and targeted towards different audience segments by looking at the most of the famous Bollywood Stars in India, Anil Kapoor who is the Millionaire host in the film. Anil Kapoor is a famous Indian Actor who appears in most famous Bollywood films. Slumdog Millionaire was Anil Kapoors first role in an international film. Frieda Pinto, is another famous Indian actor, she was starred at Latika. Before she was starred in Slumdog Millionaire, she was modelling for a company called Elite Model Management India for two years. Frieda had won eight Oscars for the film. Her life was transformed as she embarked on a promotional tour round the world, staying in five-star hotels and being driven by chauffeurs. Irfan Khan is an Indian Actor in film, television and theatre. In the movie, Slumdog Millionaire, Irfan Khan has a role of being a police inspector, who he investigates if Jamal cheated in the game show or telling the truth. A R Rahman produced m ostly all of the Bollywood soundtracks. Slumdog Millionaire at times sounds like a mixture of random pieces that dont have much to do with each other. The soundtracks were created with specific visuals in mind. The song, O Saya was one of the two nominated tracks for Best Song at the Oscars, and the other winner being Jai Ho. The past is genuine with rich sounds mirroring the Mumbai cityscape. Jai ho is an essential Rahman track, completed with his favourite vocalist, Sukhvinder Singh. In scene 5 M.I.A make an appearance in Paper Planes, the track is relaxed and carefree. In the first scene A R Rahman uses M.I.A to sing, from Hollywood, distinct an American audience. The soundtrack is really important to India. Cross Media Ownership is where a company owns different media in press. This is terrible for Democracy, there is no incentive for the reporters to investigate and get the story, since the ownership alone decides what news is and what isnt and there is no competition for viewers/readers. It is important because it allows the movie and the companies to get more attention by the audiences. If they wanted to watch a movie they would have to spend money to see it, which will give more money to the company. The slums kids had enjoyed the experience of the movie. The slum kids didnt have to act, they just had to be natural in front of the camera. The slums lived on the side of the rail tracks, which were made out of plastic sheets with tinned roofs. After their movie had been successful, they were invited to the Oscars where they were being interviewed, meeting Hollywood celebrities and they could walk on the red carpet. The movie was to show the viewers how they were living in such conditions in India. In conclusion, the audiences were attracted to the Hollywood film style, and werent not paying attention to the European film style. The European film style had to be changed so more viewers could watch it. Hollywood was high up in the market, where they could afford to make 3D films.

Overweight And Obesity Of Saudi Arabian Adolescents Physical Education Essay

Overweight And Obesity Of Saudi Arabian Adolescents Physical Education Essay Today, obesity is one of the main concerns among health professionals as a result of its recent and rapid increase in prevalence worldwide. The problems of obesity and overweight are seen in adults and children in both developed and developing countries (World Health Organization (WHO), 1999). Obesity in Saudi Arabia is a rampant disease which has continued to escalate in frequency and size over past decades. Madani (2000) maintains that throughout Saudi Arabia that 14% of children less than 6 years can be categorised as obese; while 83% of adults are simultaneously suffering from the same affliction. Unfortunately, the limited scope of empirical research throughout Saudi Arabia leaves limited attribution variables for analysis and will thereby require in-depth investigation. Furthermore, there is limited research to sustain the relationship between urban and rural lifestyles in this region and their influence on the incidence of obesity. Aims and Objectives of Study The scope of obesity research is extensive given the current affection within international communities. Unfortunately, there is limited empirical analysis of Saudi Arabia that can be used to establish a strategic offensive against this prevalent disease. Recognising such deficiency, the aims of this analysis revolve around conduct of a cross-sectional research study in an attempt to define the socio-economic relationship with obesity in Saudi Arabia among adolescents. Through this analysis, a measurement methodology will be defined which includes categorical qualification and variable comparison to determine at-risk levels for adolescents in this global region. A main aim of this analysis is to investigate the relationship between urban and rural obesity as well as the other variables including exercise and diet which influence the prevalence of this disease. Overall, the objectives of this analysis are to provide indicative data regarding obesity prevalence and the association of socio-demographic and lifestyle variables including dietary habits and exercise frequency. By exploring the specific caloric intake levels and food profiles, determination will be made regarding consumption differences between rural and urban areas, generating a blueprint of obesity that supersedes traditional boundaries. Significance of Study In modern Saudi Arabian society, childhood obesity remains the most significant of health concerns, detracting from overall well-being regardless of economic or social factors. Madani (2000) reminds that obesity is a direct contributor increase in mortality rates due to cardiovascular disease, hypertension, and non-insulin dependent diabetes. The main objectives of this study are to explore the main contributors to Saudi Arabian obesity in the context of diet, exercise, and demographic data. Through comparative analysis, this study will provide an empirical framework wherein at-risk categories can be prescribed for health care practitioners to assist in attribution. Furthermore, this analysis will directly contribute to leading academic theories regarding differentiation between urban and rural social foundations and their influence on children. Providing evidence to inform a strategy for obesity combat, this research will offer a gateway for further research and encourage local awar eness and implementation of control measures. Review of Literature Obesity is the heavy and disproportionate collation of fat to an extent that that it can significantly increase risk of disease contraction which can prove detrimental to health like heart disease and diabetes. Whilst there are a genetic, environmental and psychological components contributing to obesity, the main cause is a lack of activity combined with high calorie food intake. This chronic disease is characterized by a severe imbalance in energy metabolism as a result of excessive food intake in tandem with reduced energy expenditure. The WHO estimates that approximately 20 million children less than five years old, all around the globe, are overweight (WHO, 2003). Statistics have shown that it is not only developed countries suffering from this problem; developing countries in the Middle East, Western Pacific and Latin America have high levels of obesity among children (Popkin, 2002a). The Gulf States (GCC) are the richest among the developing countries and as a result of the economic boom, obesity and overweight have become one of the main health problems in this part of the world (Musaiger 2004). Significant economic growth has had a negative impact on the Saudi life style, particularly in terms of diet habits and customs, where traditional food has been replaced by high fat, high sugar, fast food (Al-Othaimeen, 2007). Moreover, this financial change has encouraged the people of Saudi Arabia to move from rural villages to urban cities. This huge change in the environment has led to a change in food habits and styles of physical activities, because urbanisation provides easy access to modern technology, including transportation and a high availability of food at all times of the year (Mendez and Popkin, 2004). Obesity in Saudi Arabia is a rampant disease that has continued to escalate in frequency and breadth over the past decades. More than one study has shown that the prevalence of obesity in Saudi Arabia ranges between 11.8 per cent and 36.1 per cent (Al-Nozha et al., 2008). Recently, a study found that more than 52 per cent of pregnant women are obese (El-Gilany and El-Wehady, 2009). Moreover, research to study cardiovascular disease and its impacts among 17,232 Saudi adults demonstrated that 72.5 per cent of Saudi people are obese or overweight (Al-Nozha et al., 2005). The highest prevalence of obesity among Saudi children was found in Riyadh, the central region of Saudi Arabia (Al-Nuaim et al., 1996) The prevalence of obesity in Saudi Arabia is of significant concern, and research studies have been undertaken to better develop causal hypotheses and predictions for future incidence. Abalkhail (2002) determined that between 1994 and 2000, a significant increase in BMI in Saudi Arabian adolescents occurred which was directly correlated with lifestyle and eating habits. These variables led to the conclusion that enhanced nutrition education and school system intervention were essential to supporting healthy development of Saudi children. In fact, recent research by Mahfouz et al. (2008) determined that Saudi school interventions involving increased physical activity and behavioural therapy have garnered significant results in the decrease of childhood obesity. Given that preventative techniques are linked to social networks, establishing a foundation of aversion and active mitigation continues to assist Saudi residents in overcoming the influences of this disease. To date, there is only one national nutrition survey represent prevalence of childhood obesity in Saudi Arabia. This household survey done between 1994 to 1998 and involved only 12,701 children aged 1-18 years (Al-Nuaim, 1996 ). These data were collected from families living in capital cities and urban areas which make this study not truly representative. Beside this national survey, there are number of studies collected at regions level. The prevalence of overweight and obesity in Saudi Arabian children is vary because of using different standards and definitions of obesity. Table 1.1 summaries some of published studies. Table 1.1 studies from Saudi Arabia Reference details subjects Measurement methods Main outcomes Life style and nutrition and their impact on health of Saudi school students in Abha, Southwestern region of Saudi Arabia Farghaly, N(2006) Cross sectional Country: Saudi (south) N: 767 Age: male and female students in primary, intermediate and secondary school (7-18 years). -BMI -Height -Weight -BMI=weight (Kg)/ height2 (m2 ) -Obesity: weight-for-height z-scores more than 2 standard deviation above the mean. (WHO NCHS) -72% of primary school students consume food rich in carbohydrates, low fiber -male practicing longer physical activities than female -15.9% were obese -11% were overweight. Overweight and obesity and their relation to dietary habits and socio-demographic characteristics among male primary school children in Al-Hassa, Kingdom of Saudi Arabia Amin,T et all (2008) Cross sectional study Country: Saudi (Eastern region) N:1139 Age: 5th and 6th grades. -weight -height -BMI -Youth and Adolescence Food Frequency Questionnaire (YFFQ) -obese when BMI>95 -overweight when BMI>85 -YFFQ: to assess dietary consumption of adolescents by asking of frequency food consumption per day. -14.2% were overweight. -9.7% were obese -the prevalence of obesity and overweight is more in urban than in rural. -obesity in children linked with low educated mother. Overweight and obesity among attendees of primary care clinics in a university hospital Country: Saudi (Central region) N:3205 Age: all patient male and female who visited outpatient clinics at the University Hospital -Riyadh Between 22 April-22May 2006 -weight -height -BMI -BMI: weight in kilogram divided by height in meters square. -all anthropometric measurements were taken by professional nurses. -60.3% of adolescent are within normal body mass index -18.7% were overweight, (BMI=25 to -only 3.4% were morbid obese, BMI>40 Obesity among Saudi male adolescents in Riyadh, Saudi Arabia Al-Rukban,M (2003) Saudi Med J ; Vol. 24 (1): 27-33 Cross sectional study Country: Saudi (central region) N: 894 Age:12-20 -BMI overweight >85th -obese >95th BMI percentile -13.8% were overweight -20.5% were obese. Obesity and Related Behaviors among Adolescent School Boys in Abha City, Southwestern Saudi Arabia Mahfouz,A et al(2007) Journal of Tropical Pediatrics Vol. 54, No. 2 Country: Saudi (southern region) N: 2696 Age:11-19 -height -weight -BMI -general structured questionnaire underweight : -normal weight :15th- -Overweight :85th- -Obese:>95th percentile -questionnaire include question about socio-demographic condition, consumed food and physical activities. -16% were obese -95% had lack of exercise -obesity among adolescent in Abha is a health problem now and near future. Prevalence and socioeconomic risk factors of obesity among urban female students in Al-Khobar city, Eastern Saudi Arabia, 2003 Al-Saeed, W et al (2006) obesity reviews 8 , 93-99 cross sectional study Country: Saudi (Eastern region) N: 2239 Age:6-17 years -socio-demographic questionnaire -BMI -questionnaire given to parents to fill it out, includes question about fathers education, occupation and family incomes. -BMI= Weight (in kg)/Height (in m2). -20% were overweight -11% were obese -obesity and overweight in children are associated with highly educated mothers. -obesity among female is higher than male. Power (2009) voices compelling concerns about the prevalence of obesity within the gulf regions and focuses in particular on Saudi Arabia. According to Power (2009) obesity has now reached such a proportion that it is seriously beginning to threaten the Saudi community as becoming a nationwide epidemic. Furthermore empirical studies performed by Novotny (2003) have further implicated Saudi Arabia as the gulf capital for obesity as a sample of Saudi nationals over a five year period were selected utilizing a multistage stratified cluster sampling format with probability being proportionate to size. Physicians had a health obligation of measuring obesity accurately which was done through a quartet index of Body Mass Index. The data showed a sample of 8,865 participants comprising of 46.8% males with a mean age of 33.5 years. The prevalence of overweight came to 28.7% for females and 31.4% for males. With respect to obesity Novotny (2003) continues that holistic prevalence was 21.5% mal es and 25.4% for females. Indeed, the research design is suggestive of the notion that such figures many indeed represent accurate values nationally. According to the multiple logistic regression analysis, issues such as area, income, age and gender etc are from a statistical perspective significant predictors of obesity. Fairburn (2005) agrees and cites that the prevalence of obesity as the data suggests is normally higher in females than males due to sedentary lifestyles but lower in people residing in rural regions who adhere to traditional forms of life. Thus, the data may suggest that the prevalence and pattern of obesity according to gender and age is similar in Arab nations to those in western counties. The risk factors to children are huge. Power (2009) further mentions that Saudi Arabian children in particular are known to be sedentary kids and are more likely to gain weight due to a severe lack of physical activity. Fairburn (2005) however is adamant that some risk factors can be manipulated or modified and eagerly states that most of the risk factors impacting children are controllable in early life and thus negating the risk of heart disease later in life. Fairburn (2008) cites that parents can help children maintain a healthy body weight through physical activity and limiting salt consumption whilst educating them about the dangers of smoking highlighting that nicotine in cigarettes can cause the contraction of blood vessels and thus restricting blood flow through the vessels. In relation to obesity Fairburn (2005) argues that controlling portions containing fewer calories is the best way forward. Power (2009) however cites that this may not be applicable in all instances and states that more methodical ways need to be devised like fun games in order to increase activity. Further research among Saudi adolescents highlighted categorical variance that played a pertinent role in levels of childhood obesity. Amin et al. (2008) determined through quantitative research that male Saudi children with less educated parents and more working mothers were increasingly prone to obesity and overweight. In fact, such research is directly correlated with the work of Al-Subaie (2000) in which mothers education acted as a singular influence on Saudi females dietary habits formation. In a study by Al-Saeed et al. (2007) research amongst Saudi female students determined that parental working patterns were positively correlated to the incidence of childhood obesity. From this perspective, those children whose parents were actively working in private jobs were more likely to become obese. These specific demographic variables and their influence on Saudi obesity are essential to predicting incidence and moderating the increasing prevalence of this disease. From an alternate perspective, geographic research further explores the variability of obesity amongst Saudi adolescents. Regional research by Al-Nuaim et al. (1996) and El-Hazmi and Warsy (2002) has demonstrated that the incidence of obesity is positively correlated to geographic location in Saudi Arabia. These studies highlight increased obesity in the Eastern Province while the Southern Province demonstrated a significant decrease in incidence. El-Hazmi and Warsy (2002) postulate that such discrepancies may be directly related to environmental or genetic factors, thereby illuminating unique traits of obesity that are specific to Saudi Arabia. Further geographic research conducted by Khalid (2008) demonstrated that children at higher altitudes in Saudi Arabia tend to be increasingly overweight which has been suggested to be related to lifestyle and exercise habits. Each of these analyses provides a foundation of necessity for further evaluation of geographic differentiation in obes ity between rural and urban children in Saudi Arabia. Such evaluation could provide an undeniable link between exercise habits, diet, and income which allows regional officials to employ strategic preventative measures to reduce the incidence of obesity. Many medical and psychological risks and complications are associated with childhood obesity and overweight (Lobstein et al., 2004). ).. A strong relationship was found between asthma and BMI among obese and overweight children (Muà ±oz et al., 2001). Further, obesity can affect children emotionally and psychologically, as low self-esteem in obese children is likely to increase levels of anger and loneliness (Strauss, 2000).One of the main concerns of health professionals is the strong relationship between childhood obesity and subsequent adulthood obesity and overweight. Especially among adolescents, a high Body Mass Index (BMI) is highly predictive of obesity in adulthood (Laitinen et al., 2001). As result of the difficulties to assess the relationship between obesity in childhood and obesity in adulthood, epidemiological studies have used different design, age group, definitions and measurements (livingstone, 2000). Beside these limitations, more than one study have found that there is a strong relationship between childhood obesity and adulthood obesity (Whitaker et al., 1997);(Hill et al., 1998) ;(Gue et al., 1999). Obesity in adults is associated in turn with a variety of chronic diseases. For instance, a recent publication of the American Institute for Cancer Research (2007) found that an increase in body fat was associated with a variety of cause cancers including cancer of pancreas, oesophagus, colorectal, breast, kidney, allbladder and liver cancer (AICR, 2007). Roberts (2002) contends that obesity is closely linked to insulin resistance and to elevated blood pressure. Roberts (2002) further contends that complications arising from obesity typically include cancer like renal cell cancer, breast cancer and endometrial cancer. Mendosa (2005) agrees and underlines that other complications include sleep deprivation, liver malfunction, obstetric and gynaecologic complications, myocardial infarction, peripheral vascular disease, and hypertension. Mendosa (2005) in particular relates to the short term consequences of obesity as high blood pressure which can result due to a disproportionate body mass index. Mendosa (2005) cites that whilst high blood pressure has no immediate problems, it is a major risk factor which can lead to serious cardiovascular problems and ultimately heart disease. Wright et al (2005) agrees and further argues that with high blood pressure additional pressure is placed on the to heart to work more intensely in pumping blood around the body which can over a prolonged period of time damage arteries resulting in a blockage and thus a stroke. Contrarily though Roberts (2002) cites that whilst this is a short term problem, this problem mainly increases with age and thus adolescents are not at immediate risk. Wright et al (2005) further notes that osteoarthritis can also be a long term consequence which is a joints disorder. This arises due to additional pressure being placed on bones and joints due to obesity. Wight et al (2005) cites that even reducing weight by as little at 10% can minimise the risk of heart disease by improving blood circulation in the heart and osteoarthritis by negating pressure on bones. Fairburn (2005) further alludes to weight management and cites that blood pressure can decrease by up to 2.5/1.5 mmHg for each excess kilogram which is eliminated. Fairburn (2005) contends that a healthy diet is also essential in counteracting high blood pressure i.e. 6-8 portions of a plethora of fruit and vegetables and a low in salt/fat diet. Thus, high blood pressure is a short term problem which can lead to more serious long term problem but can be controlled through weight management and a sensible diet. Childhood obesity is become a major public health concern as result of its immediate and a later-life affects and consequences. Table 1.2 showed the early and late impacts of childhood obesity. Table1.2 Early and late impacts of childhood obesity (Wabitsch, 2000) Early impacts Late impacts Psychological problems Adulthood obesity Social consequences (low self-esteem and more loneliness) cancer Physical appearance Cardiovascular disease Metabolic disturbance Diabetes and hypertension Immune system and infection (High airway infection) Skin problems (acne and skin infection) Physical disabilities (decrease body mobility and activity) Mendosa (2005) refers to diabetes. Obesity can lead to both type 2 diabetes mellitus and cardiovascular disease and has affected almost nearly 42% of the adult population in Saudi Arabia. Mendosa cites that obesity and diabetes are both increasing at epidemic proportions that as many as 16% of the population may have even acquired metabolic syndrome. Wilson (2009) agrees and cites that chronic inflammatory response comprising of abnormal cytokine production, can lead to acute phase reactants and inflammatory signalling pathways being activated. According to Wright (2005) there is an intense correlation between obesity and health related quality of life due to multiple domains of quality of life and the heterogeneity of obesity. Furthermore as Wilson (2009) notes the concept of health related quality of life can be rather difficult to operationalise since from a theoretical standpoint it is inclusive of all issues of life. Power (2005) agrees and mentions that each domain of health is characterised by various components. As a consequence, quality of life is measurable by certain indices that mirror certain aspects of overall quality of life like functional restrictions and depression. Empirical studies as alluded to by Power (2005) have focused on the relationship between obesity and quality of life and have made use of generic scales instrumented specially for obese people. Additionally, as Wight (2005) notes obesity is a heterogeneous condition, and evidence does suggest that cultural, social, familial and individual facto rs can impact the level of obesity one contracts. In accordance with such a debate Power (2005) in particular argues that short term implications include difficulty in standing and walking. Power (2005) carried out dual studies in 2002 which solicited data from 120 obese individuals in the Saudi town of Tabuk. The data shows that 92 respondents depicted signs of limitations in relation to climbing several flights of stairs. Furthermore, all respondents displayed signs of physical wear and tear in relation to other activities whilst many also displayed emotional distress. However, the world health organisation (WHO) in contrast is critical and cites that underlying conditions such as arthritis may have contributed to this physical wear and tear. As such there is a link between obesity and poorer quality of life was in all age groups and both genders. A growing body of data has been correlated in obesity to suggest impairments in quality of life from a short term view are a genuine co ncern. Childhood obesity needs to be taken very seriously as contended by Poskitt (2008). Economic development in Saudi Arabia over the last three decades has lead to many changes in nutritional and lifestyle habits. Whilst these alterations have indeed influenced the quantity and quality of food consumption and predisposed individuals to a sedentary lifestyle, research of childhood obesity in Saudi Arabia is inadequate. The literature has shown that obesity has continued to proliferate in Saudi Arabia. Whilst some interventions have been imposed they have failed to substantially buck the trend of rising obesity statistics. The short term and long term consequences have been implicated as being a serious risk to those who are obese. Furthermore, the evidence does not bode well for childhood obesity which needs to be taken very seriously to prevent the emergence of such diseases as enlisted within the literature review. It should be studied and then implemented in the curriculum to prevent children from adopting a sedentary lifestyle leading to potentially deadly diseases. Study hypothesis: Urbanisation is negatively correlated to obesity Socio-economic status is ambiguously correlated to obesity Dietary intake is positively correlated to obesity Vitamin D deficiency is significantly associated with obesity Location: This study will be carried out in the Riyadh region which is one of the 13 regions in the Kingdom of Saudi Arabia. The Riyadh region is located in the centre of Saudi Arabia; it includes 21 small regions called Emirates. It also includes more than fifty rural areas all belong to these small Emirates. Study design and sampling: Cross- sectional study conducted in intermediate and secondary schools in Riyadh region in urban and rural areas. Age group: from 12-17 years male and female students. Participant will be recruited in urban and rural schools which have been chosen randomly based on schools list provided by educational authorities in Riyadh. Schools will be divided into 3 levels depend on the socio-economic statues of the locality; low, medium and high. Five schools will be randomly selected from each SES level. This study design to choose participant will be on two stages by using cluster sampling technique: First stage is choosing schools randomly.Second stage is choosing classrooms randomly. Then 50 participants will be randomly selected from each school by using school enrolment number. Eligibility: All students male and female age 12 to 17 years old attending and studying in the chosen schools. Ethical considerations: This study will be approved by the Social and Behavioral Research Ethics Committee of the Flinders University. Permission will be obtained from the local School Health and Education Directorate authorities. An introductory letter to participant explains research protocol and includes consent form for the parents. *Parents will be asked to sign consent if they wish their child to participate in this study. * In addition agreement will be obtained from children to ensure they do not object to participating in the study. *Parents and participant can refuse or withdraw at any time, even if they signed a consent form. *If they refuse or withdraw from this study, they dont have to give reason for it. Data collection and techniques: Anthropometric measurements All ANTHROPOMETRIC MEASURMENTS will be measured by trained researchers and the accuracy of measurements will be checked before use. Researcher will use the SECA digital 763 (Germany) which is a combination scale (weight) and stadiometer (height). The instrument will be calibrated before use at regular intervals as per a standard operating procedure (SOP). Weight: Participant will be weighed without shoes and with minimal clothes. Height: participant will be measured with shoulder in relaxed position without shoes and looking straight ahead. BMI: calculation formula Body weight in Kg/Height in meter*2 (James, 2004). Waist circumference: will be measured with a flexible measuring tape. Blood pressure: by using electronic blood pressure machine, participants will be measured on the same arm with a standard cuff while the participant sitting and in a relax position. Three separate measurements will be taken and the average will be recorded (Pickering et al., 2005). Obesity and overweight determination: Based on the WHO growth chart table (Onis et al,2004); Underweight Nutrient intakes: By using Youth / Adolescents Food Frequency Questionnaire (YFFQ) (Rockett, 1995). This method will be validated with weighed food record on small sample size to evaluate appropriate when using it with Saudi adolescents. YFFQ in Arabic language will be created and students will be asked to complete this questionnaire in the classroom. For assessing food habits and behaviors, closed-ended questions will be added, including the following: frequency of breakfast last week, breakfast at home or outside, frequency consumption of fast food and soft drinks, consumption of confectionary, cakes and biscuits (e.g. ice cream, cake), eating while watching TV or computer. Physical activity: Exercises and physical activities will be measured by using metabolic equivalent (MET) questionnaire (Craig, 2003). Students will be asked to recall last 7days physical activity. It will include activity scale ranged from sleep to high physical activity. For each activity level, MET value will be multiplied by time spend in this activity level. The MET-time at each level will be added to get the total over 24 hours MET-time (Craig, 2003). Socioeconomic status: A self-adminstered questionnaire will be sent to parents to complete and return along with the consent form. It will include questions like household ownership of car, computer, TV and other equipment indicative of socio-economic tatus. -current residence If family has driver or housekeeper. Employment status Educational level. Family income. Family size. Breast feeding status of reference child (i.e. initiation and duration) -Own house or rent -Type of house; villa, town hose, house or unit. Biochemistry: A subsample of participants will be asked to provide a blood sample, obtained by venepuncture for analysis of vitamin D level in the blood. Trained registered nurse staff collected all blood samples. Blood samples were kept on ice and directly transported to a accredited pathology service centre within 12 hours. Vitamin D, lipids and blood glucose will be measured from this blood sample. Data management and data processing: Data entry and data processing will carry out using SPSS software. Expected Outcomes This study is designed to frame tangible data regarding the influence of urbanisation, SES, dietary intake, and physical activity on obesity in children localised to both urban and rural areas in the Central Region of Saudi Arabia. From initial study, benchmark hypotheses will be evaluated including the following suppositions: Physical activity is negatively correlated to obesity Socio-economic status is ambiguously correlated to obesity (non-exclusive)

Comparing the Heroes in The Dream of the Rood and Beowulf Essay

The  Heroes in The Dream of the Rood and Beowulf  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In The Dream of the Rood, the poet has added elements of the idealized heroic death (as exemplified in Beowulf and The Battle of Maldon) to the crucifixion. He has also eliminated details of the story that tend to render Christ as a figure of pathos, in order to further Christ's identification with the other glorious warriors Anglo-Saxon poems.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When a hero meets his death, for example, he is usually surrounded by faithful retainers (as is Byrhtnoth) or at least one steadfast companion, such as Beowulf's Wiglaf. The gospel clearly states that Jesus died ignobly, in the most humiliating fashion possible, and that his disciples kept themselves from Golgotha in order not to be implicated alongside him. The crowd mocked Christ with fake veneration. The poet must realize, however, that his audience will not accept a Lord who did not die a radiant death, and was not universally lamented. He says instead that "all creation wept, bewailed the king's death -- Christ was on the cross." After Jesus is taken down, the poet asserts that a grave was carved for him "of bright stone", and that the soldiers sung a dirge for him in the eventide. Men came "from afar, hastening to the prince." [165] The rood extols upon Christ's shining beauty as he died. Very noble, but there's little biblical suppo rt for this account. Also rooted in the heroic tradition is the subsequent gold-plating and raising of the cross. Just as Beowulf asked that a "bright mound" be erected in his honor, and the gold in the dragon's cave becomes as a monument to him, so do the disciples unearth and gild the rood. The idea of God himself lacking a proper gold-drenched headstone was unthin... ...e most such works, it tries to convince heathens to convert by co-opting the extant value system. Christ emerges as a powerful king who will stoically suffer for us, and reward us, for the price of our piety. Sources Cited and Consulted Heaney, Seamus, trans. Beowulf: A New Verse Translation. New York: Farrar, Straus, and Giroux, 2000. Mitchell, Bruce and Fred C. Robinson (eds.). "The Dream of the Rood: or A Vision of the Cross." A Guide to Old English, 6E. Oxford: Blackwell Publishing, 2002. 256-263. O'Keeffe, Katherine O'Brien. "Heroic values and Christian ethics." The Cambridge Companion to Old English Literature. Ed. Malcolm Godden and Michael Lapidge. Cambridge: Cambridge University Press, 1992. 107-125. Wheelock, Jeremy I. "The Word Made Flesh: 'Engel Dryhtnes' in The Dream of the Rood." English Language Notes. March 2000, Vol. 37 Issue 3: 1.

Al Capone: One Of The Most Ruthless Men Of All Time Essay -- essays r

Al Capone: One of the Most Ruthless Men of All Time   Ã‚  Ã‚  Ã‚  Ã‚  The ultimate symbol of a gangster rule, is a guy by the name of Al Capone, who dominated the Chicago underworld by committing many crimes: such as illegal gambling, extortion, prostitution, and alcohol distribution during prohibition. Capone’s life of gang activity started at a very young age. He created a multi-million dollar empire of crime in Chicago. He has been referred to as one of the most ruthless men of all time (Stockdale 45). He was a smart businessman, good family man, and a generous person, that lived a life full of murders and other crimes.   Ã‚  Ã‚  Ã‚  Ã‚  Gabriele Capone was a barber that lived in Naples, Italy who decided to escape a bleak rural life in the promise of work and success in the New World. He was one of 43,000 Italians who arrived in the U.S. in 1894 (Stockdale 7-8). Gabriele was 30 years old and he brought his 27-year-old wife, Teresina and their three sons. He was planning to start a barbershop when he got to America. On January 17, 1899, Teresina gave birth to their fourth son named Alphonse Capone (Bardsley 2). The Capone family lived a very normal life with no problems or events that would explain why their sons chose a life of crime. In 1907, Gabriel moved his family into an apartment over his barbershop in an Italian district in south Brooklyn. This move exposed Alphonse to a different kind of life on the streets. He became a member of a junior gang called the Forty Thieves Juniors, which taught its members the art of petty vandalism. The gang taught him how to use violence to get what you want . When he was 14 years old, Al got expelled from school and never went back after he got mad at his teacher and hit her. By this time, Al Capone was destined to live a life of crime (Stockdale 9-11).   Ã‚  Ã‚  Ã‚  Ã‚  By the time Al was 14 years old, he was an experienced streetfighter and had learned how to use a knife and gun successfully. He became a good leader of the junior gang and was introduced to the Five Points Gang in Brooklyn by Frankie Yale and John Torrio. He began working for Frankie Yale who was an important figure in the adult gang in Brooklyn. Al was 16 years old and was helping control Yale’s prostitution, gambling, extortion, and protection rackets (Schoenberg 23-25). Al Capone worked at the Harvard Inn as ... ...). Capone never went back to doing any gang activity because of his illness. Then on January 21, 1948, Al Capone suffered a massive brain hemorrhage. Capone regained consciousness and was able to talk with his family. Then a few days later he caught pneumonia and died of a heart attack on January 25. His body was buried in Chicago on February 4. The site of his grave became a famous tourist attraction so they moved the body to an unpublicized spot in Mount Carmel Cemetery. His tombstone read, â€Å"My Jesus Mercy (Bergreen 605-609).†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Public service is my motto. Ninety percent of the people in Chicago drink and gamble. I’ve tried to serve them decent liquor and square games. But I’m not appreciated. I’m known all over the world as a millionaire gorilla,† said Al Capone (Bergreen 16). Alphonse Capone redefined the concept of crime into an organized endeavor modeled on corporate enterprise (Stockdale 45). He dominated the Chicago underworld through illegal gambling, extortion, prostitution, and alcohol distribution. Capone eliminated all of his opponents and avoided prosecution for the crimes that he committed. He was the ultimate symbol of a gangster rule.

Israel: A Blessing to All Nations

â€Å"I will make of you a great nation? And you shall be a blessing? And all the families of the earth shall bless themselves by you† (Gen. 12:2-3). Israel is a blessing to the other nations. As long as Israel succeeds in informing other peoples and proving that Yahweh is God, it will be understood to be a blessing to these nations. The very examples often employed to dispel the idea of Israel’s being a blessing serve as evidence to support it. The plagues in Genesis actually prove that Yahweh is God to the Israelites and the Egyptians. In the infamous conquest of Canaan, Rahab and her family are spared because she acknowledges that Yahweh is God. Joseph gathers food to feed the Egyptians during the 7 years of famine. Throughout the Hebrew Bible, the Israelites relationship with other nations ultimately leads its peoples to benefit by the realization that Yahweh is God. At first, Israel’s relationship with the Egyptians does not seem to be a blessing; however, The Plagues result in the Egyptians ultimately perceiving Yahweh as God. God, so that the â€Å"Egyptians shall know that I am Lord† (Exodus 7:3,5), puts the Egyptians through a gauntlet, comprised of some of the worst conceivable ills that can befall man. When God states that He will bring down a hail storm, Pharaoh’s courtiers, â€Å"? who feared the Lord’s word brought their slaves and livestock indoors to safety† (9:20). This quotation signals a change in faith: previously, Pharoah’s courtiers did not pay attention to Moses’ premonitions. Gradually though, the courtiers begin to take notice of Yahweh’s power. Similarly, God vows to unleash locusts all over the land. Pharaoh’s courtiers become increasingly involved with Pharoah’s decisions and favor allowing the Israelites to leave: â€Å"? how long shall this one be a snare to us? Let the men go to worship the Lord our God† (10:7)! Examined carefully, the quotation reads † the Lord our God. † Even though the entire nation does not, Pharaoh’s courtiers accept Yahweh as their God. In a similar manner, Israel’s conquest of Canaan, at Jericho, reaffirms Israel’s status as a blessing. While hiding the two Israelite spies, Rahab confides, † I know that the Lord has given the country to you? for the Lord your God is the only God in heaven above and on earth below† (Josh. 2:9,11). Rahab is a harlot, whom one would presume to be anything but pious. When Israel destroys Jericho, † only Rahab the harlot and her father’s family were spared? and she dwelt among the Israelites? † (6:25). This quotation highlights two important notions: the author’s choice of stating â€Å"her father’s family,† can be interpreted as her immediate family or a larger group of people who also accept Yahweh. Secondly, Rahab’s † dwell[ing] among the Israelites† is a classic example of how the inhabitants of other nations remain and become a part of Israel. By remaining with the Israelites, Rahab embraces the fact that their God is the one and only God. Also part of Israel’s conquest of Canaan, are the events surrounding the city of Gibeon. Upon seeing what Israel had done to Jericho, â€Å"? the people of Gibeon had come to terms with Israel and remained among them? † (Joshua 10:2). This is yet another example of people from other nations accepting Yahweh and becoming a part of Israel. Without having directly experienced what Yahweh is capable of, the Gibeonites immediately identify Him as God. When Joshua arrives with Israel, and realizing what the king’s true intentions are, commands, † Stand still, O sun, at Gibeon,/ O moon, in the Valley of Aijalon† (10:12). Miraculously halting these supernatural forces, Joshua defeats all five armies and kills the kings. These marvels further strengthen the people’s faith in Yahweh and prove again that Israel is a blessing to the cities of Canaan. (israel proves to be a blessing to Canaan because it reveals to Canaan’s people the one true God) Proving that he himself is a blessing to the Egyptians, Joseph saves Egypt and its surrounding nations, from death and starvation. Joseph prophesizes that there will be â€Å"seven years of abundance? After them will come seven years of famine† (Genesis 41:29), and proposes that someone be in charge of gathering food to be used during the famine. Though Joseph is an Israelite, Pharoah puts him in charge of the life-saving task. Just as Joseph foretells, † There was famine in the land, but throughout the land of Egypt there was bread? So all the world came to Joseph in Egypt to procure rations? † (41:54, 57). In the above quotation, Joseph is portrayed as a godlike figure who saves the world from starvation, thus proving himself to be a blessing to the Egyptians and Canaanites. In addition to these cases, in which a named group of people (Pharaoh’s courtiers, Rahab, the Gibeonites) are enlightened to Yahweh’s existence, there are other instances in which unnamed groups of citizens proves Israel to be a blessing. As Israel finally departs from Egypt, the author describes how there are † about six thousand men on foot, aside from children. Moreover, a mixed multitude went up with them? † (Exodus 12:37-38). The author specifically mentions that â€Å"a mixed multitude,† which is understood to mean non-Israelites, joins the Israelites and recognizes Yahweh as God. In I Samuel, Israel is at conflict with the Philistines and has suffered a defeat because the Ark of the Lord is in Shiloh and not with the Israelites. Upon hearing Israel’s joyous shouts, the Philistines become † frightened† and question, † God has come to the camp? Who will save us from the power of this mighty God† (4:7-8)? The inhabitants of other nations previously refer to Yahweh, as † the God of Israel† or â€Å"the God of the Hebrews. However, in this quotation, the Philistines refer to Yahweh as if they are speaking of their own god, by omitting a distinction of whom He rules. After Israel captures Edom, â€Å"? all the Edomites became vassals of David† (II Sam. 8:14). Initially, this is capture is not seen as a blessing. However, after examining what nations ty pically did after capturing another nation, Israel is truly a blessing, because not only did Israel refrain from destroying, robbing, and murdering the citizens and the city, but instead appointed them to official positions. Israel’s conquests prove to be a blessing to other nations, as they allow the peoples to live by accepting Yahweh as God. Though Israel’s actions may not initially allow it to be apparent, Israel is a blessing to other nations. It is true that many people suffer, some innocently and others because they chose not to accept Yahweh as God. However, the Tanakh says it is much better to die with the truth, than it is to live in ignorance.

Effects of the Internet Essay

â€Å"Bagozzi’s exchange paradigm has emerged as a framework for conceptualising marketing behaviour. † (Bagozzi, 1975: pp. 32). This theory identifies the parties involved in any transaction, and the intangible and tangible entities are exchanged. By identifying the actors/parties, this theory acts as a valuable managerial tool, by helping to think what is being exchanged, and with whom. This theory has helped to see beyond the tangible products being exchanged, but to consider the intangible aspects of the transaction and all entities. The weakness of this being that it is difficult to identify all intangible entities within the transaction. The theory also states the exchange is reciprocal and mutually beneficial (Bagozzi, 1975: pp. 32), i. e. that the entities being exchanged are perceived to be of equal value. Furthermore, Bagozzi (1974) observed that complex exchanges could include both overt and covert coordination. Bagozzi identified three different types of exchange: restricted, generalised and complex. â€Å"Restricted exchange refers to two party reciprocal relationships†, where both parties give and receive from the other party, (Bagozzi, 1975: pp. 32). Generalised exchange includes at least three actors, who benefit indirectly, i. e. gives to one actor and receives from another. Complex exchange is â€Å"a system of mutual relationships between at least three parties†, and is a web or interconnecting restricted and generalised exchanges (Bagozzi 1975: pp. 33). Bagozzi’s theory gave a theoretical framework that could be applied to all situations to help identify the key actors within the exchange. A disadvantage of Bagozzi’s theory being that, identifying the actors and what is being exchanged was always difficult, as this would be difficult for each transaction, and may be unforeseen. With each transaction apart from the overt exchange between the consumer and the merchant, there are a number of intangible entities being exchanged, as â€Å"people buy things not only for what they can do, but also for what they mean† (Bagozzi, 1975: pp. 36). The difficulty of identifying all parties and entities was made even more difficult after the advent of the Internet. The growth of the Internet platform a phenomenon, and there is a correspondence with commerce on this platform (Swaminathan, Lepkowska-White & Rao, 1999: pp. 1-2). In 1999 it was estimated that the online shopping would grow from $11 billion to $41 billion in 2002 (National Retail Federation, 1999). Online Christmas shopping exceeding all IMRG’s expectations when $15 billion (i 7. 66 billion) was spent by British consumers alone in the ten week run up to Christmas, marking a 54% increase more than the i 5 billion spent over the same period in 2005 (IMRG, 2006). As this is such a growing method of commerce and is a large percentage of all transactions, it is important to assess Bagozzi’s theory of the exchange when applied to Internet transactions. The Internet was a portal to a global market, where firms could sell to customers anywhere in the world. Firms could operate entirely online with no costs from premises. This saving could be passed on the customer, as online prices are often less expensive than offline/in-store competitors. Customers also benefited from online shopping as it is more convenient and can buy a wider range of products from around the world. When anyone uses the Internet, information on their activities is gathered, which can be used by firms to target consumers for their products. â€Å"Personalisation is the ability to satisfy specific needs of individual customers†, and has traditionally been employed as a marketing strategy for luxury goods and niche markets, due to the high costs (Mattila, 1999: pp. 40-46). Personalisation depends on the knowledge on the individual, and the ability to satisfy their needs. The Internet has made personalisation a cheaper option, and this strategy can be used for a wider range of products. Firms now have to compete globally with other firms on the Internet, so personalisation has become a â€Å"competitive necessity† (Chellappa & Sin, 2002). Personalisation allows a firm to identify individual consumer needs and inform them of products that will satisfy them. Historically this would be the role of a salesperson to a customer in a restricted exchange (Bagozzi, 1975: pp. 32). Bagozzi’s theory applied well to the face-to-face transactions of the 70’s, however exchanges over the Internet are very different from the in-store transactions that Bagozzi’s theory of exchange applied to, and offer many challenges. Transactions over the Internet have more parties than traditional exchanges, as in order to access the Internet a user must use an Internet service provider. The Internet service provider gives access to the Internet, however it also logs the websites that the user has viewed. So here this could be seen as a â€Å"middle man†, who receives information on the websites visited as well as a premium, and in return allows access to the Internet. This is part of all Internet exchanges, and so it needs to be identified as a party, as the information that they receive is used to target products and services. Figure 1: Note: Adapted and altered from Bagozzi: Marketing as Exchange (1975) This is a very basic diagram of a transaction over the Internet, and as you can see it involves more parties than an offline transaction, making it more difficult to apply Bagozzi’s theory. Identifying all parties involved in a single transaction is very difficult, as there are more entities being exchanged with more parties. This diagram shows a complex exchange (Bagozzi, 1975: pp. 33). Nonetheless, the exchange is quite straightforward, as a consumer pays the merchant and expects the product/service. Due to the distance the product must be delivered involving another party, which makes the exchange a complex one (Bagozzi, 1975: pp.33). With any exchange over the Internet, information will be given to the ISP, and if there are tangible entities then a delivery service must also be a part of the exchange. This would make every exchange over the Internet a complex one, (Bagozzi, 1975: pp. 33), which makes the original types of exchange redundant, as they will all be complex. For this reason, I feel that Bagozzi’s theory of the exchange types must be updated to not include the ISP or delivery service, or to view the delivery service and merchant as a single entity. Historically a restricted exchange (Bagozzi, 1975: pp.32), could take place between a customer and a salesperson. Over the Internet more parties are involved in a transaction, so it is difficult to distinguish between the traditional complex exchanges. Bagozzi’s theory must take delivery into account when distinguishing the exchange types. The Internet is the same market is fundamentally the same market, however advances have bridges geographical gaps and have joined the individual markets. For this reason, Bagozzi’s theory can still be applied when considering what is being exchanged between key parties, and what other parties are involved in the exchange. Nonetheless, Bagozzi’s theory has always had its flaws. The main disadvantage was it was difficult to apply to the diverse range of exchanges that take place. The Internet has made it possible to trade almost product to anyone we can access the internet, and because of this there are now more diverse transactions. For example buying a house abroad can now be done over the internet, but involves a large number of parties and is an â€Å"interconnecting web of relationships† (Bagozzi, 1975: pp. 33). With larger exchanges such as this, it is very difficult to identify all entities and parties within, and complex exchanges such as this are taking places more and more due to the internet. There has always been a difficulty in identifying parties and entities within an exchange, and if this cannot be done then any judgements made will be incorrect. Bagozzi’s theory is valuable as a managerial tool as I promotes thinking about the exchange, however with exchanges involving more and more parties, not only is Bagozzi’s theory going to take longer, but is liable to have more mistakes making it worthless. For small exchanges or exchanges were the parties and entities within are clear, I feel Bagozzi’s theory is still very important, but I feel it is not easily applied to the diverse range of exchanges brought about by the internet. The Internet was an unforeseen phenomenon that has influenced the exchange (Bagozzi, 1975: pp. 39). The theory still fits the exchange process, as it hasn’t changed dramatically, however there are third parties that must be identified, such as the ISP, delivery firms, and other parties that receive information. Delivery is part of the exchange process, however this is part of the service offered by the merchant. If these were identified, it would be possible to differentiate the types of exchange as being restricted, generalised or complex. If this were done, then Figure 1 would be identified as a restricted exchange (Bagozzi, 1975: pp. 32). Within the exchange there is overt and covert coordination (Bagozzi, 1974: pp. 77-81), and think that majority of the third parties that collect information about the consumer’s website habits is collected covertly, however it is still part of the process. For example, the ISP’s collection of viewed websites is used for marketing purposes. Although it is not a party to the exchange, it should be recognised as a third party. References: Bagozzi, R P (1974) Marketing as an Organized Behavioural System of Exchange. Journal of Marketing, 38 (October), 77-81. Bagozzi R. P. (1975) Marketing as Exchange, Journal of Marketing, Vol. 39, p32-39. Chellappa, R K and Sin, P (2002) Personalization versus privacy: An empirical examination of the online consumer’s dilemma. In 2002 Informs Meeting.